18 Webinar Hosting Tips to Guarantee Nobody Misses Your Next Webinar

Here at HubSpot, we know a thing or two about webinars. We’ve
set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as
Facebook,
LinkedIn and
Unbounce, and we’re able to host and promote in-house because of
the modern marketing team we’ve built.

No matter how great the content of your webinar is, though, it doesn’t mean much if there’s nobody there to hear it. So what do you do to ensure people actually, you know … show up?

Turns out, there are at least 18 things you can do to get people aware of, excited about, and attending your next webinar. Here’s a guide to making your next webinar a rousing success.

Download our free webinar checklist here to make sure your next webinar or webcast is a success.

What Is a Webinar/Webcast?

A webinar (also known as a webcast) is a live, online seminar or workshop that’s delivered over the internet. A host — that’s you — organizes the event and invites attendees. The beauty of a virtual event? The host and the attendees can be located anywhere in the world.

The most successful webinars are …

Educational.

Education is one of the most powerful tools you can use to make change happen. Webinars need to have some type of educational component to it — whether you’re educating your audience about a product, a service, a new piece of content, how to use a tool, and so on. 

Clearly communicated.

Webinars are great ways to scale your communication. Provide value to your audience by communicating your message clearly. This includes how you organize the content of the webinar, how you present it verbally, and how you present it visually in your PowerPoint deck.

Entertaining.

Finally, a great webinar needs to be entertaining. Otherwise, your attendees might as well think of your webinar as 40 minutes to catch up on email. After all, that verbal component is what makes webinars so unique: There are few other mediums where you can deliver content that lets your personality shine through to such an extent.

It’s really easy to create webinar content with only your end goals in mind — that point you want to get across, or those things you want to talk about — but that won’t keep your audience engaged. Think carefully about who your audience is while crafting your webinar content. At the end of the day, your webinar is about building connections and relationships with your audience so they trust you that much more.

18 Webinar Hosting Tips That Get People to Show Up

1. Pick a killer topic.

It’s really, really hard to get people to attend your webinar if your topic stinks. Try to select a topic that’s broad enough to attract a large audience, yet targeted enough to provide actionable advice that attendees can implement the second they hop off your webinar.

For a webinar with Unbounce, for example, we decided that we wanted conversion rate optimization to be the overarching theme (because what marketer doesn’t want to optimize?), but with a focus on landing page copy and design.

When titling your webinar landing page, do some SEO research to see which keywords you want to rank for. Use that same title for subsequent blog posts and SlideShares, and you’ll end up with a slew of assets to back up that keyword ranking.

2. Set a registration goal.

Having a goal will inspire you to hit it, and help you measure success. In order for us to break the Guinness World Record for webinar attendees, for example, we hit about 31,100 registrants. You should track performance on at least a weekly basis to see whether your marketing efforts are moving the needle. That way, if you need to dial up your promotion due to low initial registration numbers, you’ll know what to do to fix it. 

Note: Just because people register for your webinar does not mean they will attend your webinar. Which brings us to our next tip …

3. Set an attendee goal.

Webinars typically get 36% of pre-registrants to attend the live event. To determine how many registrants you need, you should think ahead to how many actual attendees you want.

Continuing with our Guinness World Record example in the previous tip, we knew we needed just over a third of our webinar registrants to show up to break the most-attended webinar world record. So, with a little backwards math with the 36% figure above, shooting for more than 31,000 registrants yielded 10,899 attendees — just under 36% percent of our registrant number — which is what we needed to break the record.

You will see the word “remind” quite a bit in the rest of this post. That’s because getting people to attend your webinar requires lots and lots (and lots) of registrant reminders. People often sign up for webinars weeks in advance, so it’s critical that you’re making an effort to keep your webinar top-of-mind during that time.

4. Give attendees something special.

Try to think of things that will get people excited, feeling special, talking with colleagues, and remembering their experience on your webinar in the future. Excited registrants turn into excited attendees.

At HubSpot, we’ve given away tickets to events, free marketing assessments, and ad spend coupons to Facebook and LinkedIn. We’ve also inspired the audience by asking them to be a part of something huge, like breaking a world record.

Another example of a contest you could run? Ask them to tweet something related to the webinar a week in advance, and pick the winner at the beginning of the webinar. At HubSpot, we held a #WorkRemote hashtag challenge to support our webinar on working remote effectively, and we built this landing page to explain the rules and how a winner would be picked. (Note: Be sure to work with your legal team when planning any challenge or contest.)

You could note in the promotional and reminder emails that “attendees are getting a special 25% discount on X,” and include that discount code in the final slide of your webinar.

5. Choose the right day of week.

Don’t host your webinar during the weekend. Okay, you probably knew that one. But did you also know that it’s best to host your webinars on Tuesday, Wednesday, or Thursday?

Monday and Friday always seem to get filled up with “catch-up” and “last-minute emergency” happenings around the office. In WhatCounts poll, the data suggested that their audience preferred Wednesday or Thursday for webinars — and we tend to agree. 

6. Choose the right time of day.

HubSpot typically runs webinars at 1 p.m. EST or 2 p.m. EST, because it’s the most convenient time for the largest chunk of our audience. But if you have a huge audience in … I don’t know … Jakarta, you might want to reevaluate your timing. Right? Right.

However, like any variable in marketing, the best time (and day) will depend on your audience. Which time zone(s) do they live in? Do they work nine-to-five jobs, or are their daytime schedules more open? To maximize attendance, experiment with different days and times, compare attendance rates and conversion rates, and tweak your timing accordingly.

If you’re just starting out or have no clue what time works best, you can always ask. Include a field on your registration form that asks attendees to confirm the time slots that work best for them, and schedule your webinar based on that feedback.

7. Create an informative landing page.

Be clear. Be honest. Set expectations. Take a look at the landing page we created for our webinar with Rajan Kapoor of Dropbox (which you can view on-demand here):

hubspot-dropbox-webinar.png

On this landing page, we’ve clearly outlined a few things:

  • Who? Introduce presenters on the landing page, with brief bios that explain who they are and why they matter. (Well, why they matter for this webinar, at least.)
  • What? Include an explanation of what the webinar is about and some of the topics it will cover. Bullet points are best. Pick a dedicated hashtag for your webinar and include it, too.
  • When? Seemingly obvious, but ensure you provide a date and time so people can mark their calendars.
  • Where? Clearly explain when and how the webinar will be accessible. Typically, webinars are accessible via links, and can be joined 30 minutes prior to the start time.
  • Why? Explain the value of your webinar. What will people be able to do after they leave your webinar that they weren’t able to prior to attending?

8. Send a thank-you email and registration confirmation.

Sending a thank-you email isn’t just good manners — it also gives you a chance to confirm your attendees’ registration (so they know that their form submission worked) and, you know, remind them about your webinar. Some people will delete it. Some people will save the email in their inbox, serving as a periodic reminder of your webinar. Some people will take the details in the email and input it on their calendar. If any of your registrants fall into those last two groups of people, you’re sittin’ pretty.

We recommend including a call-to-action to “Add this webinar to your calendar” as the #1 CTA in both your thank-you and follow-up emails. (More on this later.)

9. Send value-building reminder emails.

Send these two weeks in advance, and one week in advance on your webinar. They not only serve to remind registrants about the webinar’s date and time, but rebuild the value that you established with them on your registration landing page. Many of your registrants may have not only forgotten that they registered for your webinar … they may have forgotten why they registered in the first place.

Include relevant blog posts or previous ebooks or webinars that cover similar topics. You might frame this as content your team has recently updated, which they can learn more about in the webinar. Include the webinar’s hashtag and tell people to tweet if they have any questions.

10. Send two final reminder emails.

People forget. Things come up. Last-minute reminder emails — specifically, one the day before, and one the day of — give people enough time to finagle attendance around meetings and other items on their to-do list, but also not too much time that they’ll forget about the webinar. It’s only a day (or less!) away, after all. Again, include the webinar’s hashtag and tell people to tweet if they have any questions.

11. Market your webinar using social media.

You know what’s awesome about social media? It’s much more difficult to oversaturate your social audience than your email audience. And there’s a really, really good chance much of your email audience is connected with you socially, too. That affords you the opportunity to use social media to remind your audience about your webinar.

If you’re using a social media publishing schedule, you can pepper in updates for every social channel that remind your audience you have an upcoming webinar. Increase the number of reminder updates as the date approaches, particularly the day before and day of. Make sure you pick a dedicated hashtag for your webinar and include it on the landing page, in your emails, and everywhere else you’re promoting it.

12. Market your webinar through your speakers.

Of course you’ll be promoting your webinar, but what about the presenters? You know, the ones with a different audience than yours right at their fingertips? Are they leveraging their personal connections, social accounts, and email lists to make sure they have a giant audience? If they’re not, they sure-as-shootin’ should.

13. Don’t be afraid of paid media.

If you’re looking to drive more attendees to your webinar and have the budget, a little paid media to supplement your organic efforts can always help. For instance, you might run a PPC ad on Google for a search term that aligns with your webinar content in order to get the word out and drive attendance.

By bidding on a long-tail term such as “aligning sales and marketing” you can also keep your PPC costs low, promoting your webinar in a cost effective way. Just make sure your paid media team and organic team are aligned, so your company is organically publishing terms like “aligning sales and marketing” while you bid on the same term, resulting in total dominance in the SERPs for that keyword phrase.

For more detailed tips, download our free guide to social media advertising.

14. Blog about your webinar.

Use your blog (and other blogs if you have the relationships) to promote your webinar and the topic it covers. Create a “launch blog post” for your webinar indicating the excitement of new content/data in the webinar. Obviously, you’ll want to provide links to the registration landing page within the blog post, too — including a webinar-specific CTA to include at the end of your post, like we did in the post below:

Blog post promoting a webinar

You can also get your audience warmed up to the topic of the webinar by creating blog content that discusses that topic at different angles. Include the webinar CTA in these posts as well, but be sure to swap it out with a different CTA once the webinar is over.

Bonus: If you start writing posts about the webinar topic far enough in advance, you can use the questions readers ask in the comments section to beef up your presentation, too.

15. Set calendar reminders.

Some uber-organized people will put your webinar right on their calendar, but there are tools out there that let you take it a step further. 

My colleague Christine White, manager of marketing acquisition here at HubSpot, uses AddEvent and WorldTimeBuddy to create add-to-calendar CTAs.

16. Partner up.

If you want more people to attend your webinar, you can always consider working with another brand. But while additional attendees is one benefit, it shouldn’t be the main focus of partnering up — relevancy, however, should be.

HubSpot has partnered with numerous partners specifically for co-marketing purposes because we believe that two well-aligned brands have the power to be truly amazing together — much more amazing than they can be apart. It’s also helpful for your audience if they can hear another perspective once in a while, particularly when that perspective comes from a specialist’s point of view.

Tweet about partner webinar

17. Leverage your homepage.

Your homepage is likely one of the most visited pages on your website. So why wouldn’t you leverage your homepage real estate to promote upcoming webinars?

It’s a great way to show people that your entire company is behind the webinar and sees the value in it for site visitors. Don’t hide behind your webinars; get them out in public and show people that your company believes in the initiative. (HubSpot customers: Learn how to create smart CTAs for your homepage here.)

Homepage CTA on HubSpot promoting webinar

18. Use the best video conferencing tools to ensure a smooth video experience

If an industry expert reveals the secret to success, but their technology wasn’t good enough to record it, did they make an impact?

The content of your webinar might be unparalleled industry insight, but it isn’t nearly as valuable if your attendees can’t easily access and listen to the event. Picking the right video conferencing tool puts your webinar on the platform it deserves so people are encouraged to join in and listen to you.

What are some reliable webinar hosting services to choose from? Glad you asked …

Loom

Loom is a video recording software, compatible with Mac, Windows, and Chromebook computers. The tool offers a convenient desktop app and can record your screen activity in real time. Loom is particularly useful for pre-recorded webinars, slide presentations, and single-hosted experiences.

Google Hangouts

If you have a Gmail account, you’re probably familiar with Google Hangouts. This simple video conferencing tool pops out of your Gmail account and can invite attendees to a group call using their email addresses. It supports live webinars with multiple guests.

Zoom

Zoom is a cloud-based conferencing tool that offers live and on-demand video services. You can use a Zoom account to add a video chat option to group events listed on your online calendar.

GoToWebinar

GoToWebinar helps you create branded webinars with automated email invitations leading up to the event. It also makes it easy to follow up with attendees after the webinar, while reporting on who attended and who didn’t.

Customers buy from the companies they can trust, and broadcasting your industry expertise via webinar is one of the key ways of doing that. To learn more about how inbound marketing can help you delight your customers, take our free certification course below.  

free webinar checklist

 
free webinar checklist

from Marketing https://blog.hubspot.com/blog/tabid/6307/bid/33540/18-ways-to-guarantee-nobody-misses-your-next-webinar.aspx

Advertisements

The 7 Most Useful Google Sheets Formulas

Lately, the best part of my day has been figuring out the cool new things I can do in Google Sheets — which, yes, definitely means I need to get out more, but also means I can share my favorite formulas with you.

Learn how to run effective marketing campaigns using Google.

How to Use Formulas for Google Sheets

  1. Double-click on the cell you want to enter the formula in. (If you want the formula for the entire row, this will probably be the first or second row in a column.)
  2. Type the equal (=) sign.
  3. Enter your formula. Depending on the data, Google Sheets might suggest a formula and/or range for you.

V-LOOKUP Google Sheets Formula

V-lookups, are by far, the most useful formula in your tool-kit when you’re working with large amounts of data. The V-lookup formula looks for a data point — like, say, a blog post title or URL — in one sheet, and returns a relevant piece of information for that data point — like monthly views or conversion rate in another sheet.

For example, if I want to see how much traffic a specific set of blog posts got, I’ll export a list from Google Analytics, then put that list in another tab and use the V-LOOKUP function to pull views by URL into the first tab.

The only caveat: The data point must exist in both cells, and it must in the first column of the second sheet.

Formula:

=VLOOKUP(search_criterion, array, index, sort_order)

Let’s walk through an example, which should make this a bit easier to understand.

In the first sheet, I have a list of blog posts, including their titles, URLs and monthly traffic. In the second sheet, I have a report from Google Analytics with average page load time by URL. I want to see if there’s any correlation between page speed and performance.

An example:

=VLOOKUP(A2,’GA Avg. Load Time’’!$1:$1000,2,FALSE)

IFERROR Google Sheets Formula

Any time you’re using a formula where more than 10% of the return values lead to errors, your spreadsheet starts to look really messy (see the above screenshot!).

To give you an idea, maybe you have two columns: one for page views and another for CTA clicks. You want to see the highest-converting pages, so you create a third column for page views divided by CTA clicks (or =B2/C2).

About one-third of your pages, however, don’t have any CTAs — so they haven’t gotten any clicks. This will show up as #VALUE! on your sheet, since you can’t divide by zero.

Using the IFERROR formula lets you replace the VALUE! Status with another value. I typically use a space (“ “) so the sheet is as clean as possible.

Here’s the formula:

=IFERROR(original_formula, value_if_error)

So for the above situation, my formula would be:

=IFERROR((B2/C2, “ “)

COUNTIF Google Sheets Formula

The COUNTIF formula tells you how many how many cells in a given range meet the criteria you’ve specified. With this up your sleeve, you’ll never have to manually count cells again.

Formula:

=COUNTIF(range, criterion)

Let’s say I’m curious how many blog posts received more than 1,000 views for this time period — I’d enter:

=COUNTIF(C2:C500,“>1000”)

Or maybe I want to see how many blog posts were written by Caroline Forsey. If the author was in Column D, my formula would be:

=COUNTIF(D2:D500, “Caroline Forsey”)

LEN Google Sheets Function

Have you noticed Google Analytics cuts off the “http://” or “https://” from every URL? This posed a major issue for me when I wanted to combine data from HubSpot and GA — the V-Lookup function wouldn’t work because the URLs weren’t identical (“https://blog.hubspot.com/marketing versus “blog.hubspot.com/marketing).

Luckily, there’s no need to manually change every URL. The LEN function lets you adapt the length of any string.

=LEFT(text,LEN(text)-n)

=RIGHT(text,LEN(text)-n)

So, let’s say the full URL is in column I. To remove the “https://” string and make it identical to the URL in the Google Analytics tab, I’d use:

=RIGHT(I2, LEN(I2)-8)

If you wanted to remove the last characters in a cell, you’d simply change RIGHT to LEFT.

Array Formula for Google Sheets

Rarely do you need to apply a formula to a single cell — you’re usually using it across a row or column. If you copy and paste a formula into a new cell, Google Sheets will automatically change it o reference the right cells; for example, if I enter =A2+B2 in cell C2, then drag the formula down to C3, the formula will become =A3+B3.

But there are a few drawbacks to this. First, if you’re working with a lot of data, having hundreds or thousands of formulas can make Google Sheets a lot slower. Second, if you change the formula — maybe now you want to see =A2*B2 instead — you have to make that change across every formula. Again, that’s time-consuming and requires a lot of processing power. And finally, the formula doesn’t automatically apply to new rows or columns.

An array formula solves these issues. It’s one formula, with one calculation, but the results are sorted into multiple rows or columns. Not only is this more efficient, but any changes will automatically apply to all your data.

ARRAYFORMULA(array_formula)

Let’s suppose I want to see how much non-paid traffic we’d gotten in March and April. That requires subtracting paid traffic from total (column D from column C) and then adding the totals together. Two separate formulas.

Or, I could use an array formula:

=ARRAYFORMULA(SUM(C2:C5-D2:D5)

The second part, SUM(C2:C5-D2:D5), should look somewhat familiar. It’s a traditional addition formula — but it’s applied to a range (cells C2 through C5 and D2 through D5) instead of individual cells.

The first part, =ARRAYFORMULA, tells Google Sheets we’re applying this formula to a range.

I could also use an array formula to look at the non-paid traffic specifically from updates (not new content) in March and April.

Here’s what that would look like:

=ARRAYFORMULA(SUM(C2,C4-D2,D4))

IMPORTRANGE Google Sheets Formula

I use to spend a ton of time (and processing power) manually copying huge amounts of data from one spreadsheet to another. Then I learned about this handy formula, which imports data from a separate Google Sheets spreadsheet.

Suppose our resident historical optimization expert Braden Becker sent me a spreadsheet of the content he updated last month. I want to add that data to a master spreadsheet of all the content (both new and historically optimized) we published. I’d use this formula:

IMPORTRANGE(spreadsheet_url, range_string)

Which would look like:

IMPORTRANGE(“https://docs.google.com/spreadsheets/d/abcd123abcd123”, “Update Performance!A2:D100”)

How to Split Text in Google Sheets

Splitting text can be incredibly useful when you’re dealing with different versions of the same URLs.

To give you an idea, let’s suppose I’ve created a spreadsheet with every URL that received at least 300 views in January and February. I want to compare the two months to see which blog posts got more views over time, fewer, or around the same.

The problem is, if I do a V-LOOKUP between the two tabs, Google Sheets won’t recognize these as the same URLs:

https://blog.hubspot.com/sales/songs-for-maximum-motivation (regular URL)

https://blog.hubspot.com/sales/songs-for-maximum-motivation?utm_medium=paid_EN&utm_content=songs-for-maximum-motivation&utm_source=getpocket.com&utm_campaign=PocketPromotion (tracking URL)

https://blog.hubspot.com/marketing/create-infographics-with-free-powerpoint-templates (regular URL)

https://blog.hubspot.com/marketing/create-infographics-with-free-powerpoint-templates?utm_medium=paid_EN&utm_content=create-infographics-with-free-powerpoint-templates&utm_source=getpocket.com&utm_campaign=PocketPromotion (tracking URL)

It would be awesome if I could get delete everything after the question mark in the tracking URLs so they matched the original ones.

That’s where the split text formula comes in.

=SPLIT(text, delimiter, [split_by_each], [remove_empty_text])

Text: The text you want to divide (can be a string of characters, such as https://blog.hubspot.com/marketing/create-infographics-with-free-powerpoint-templates?utm_medium=paid_EN&utm_content=create-infographics-with-free-powerpoint-templates&utm_source=getpocket.com&utm_campaign=PocketPromotion, or a cell, like A2)

Delimiter: The characters you want to split the text around.

Split_by_each: Google Sheets considers each character in the delimiter to be separate. That means if you split your text by “utm”, it will split everything around the characters “u”,”t”, and “m”. Include FALSE in your formula to turn this setting off.

In the example above, here’s the formula I’d use to split the first part of the URL from the UTM code:

=SPLIT(A2,“?”)

The first part is now in Column B, and the UTM code is in Column C. I can simply delete everything in Column C, and run the V-LOOKUP on the URLs in Column B.

Alternatively, you can use Google Sheet’s “Split text to columns” feature. Highlight the range of data you want to split, then select “Data” > “Split text to columns.”

Now choose the character you want to delimit by: a colon, semicolon, period, space, or custom character. You can also opt for Google Sheets to figure out which character you want to split by (which it’s smart enough to do if your data is entered uniformly, e.g. every cell follows the same format) by choosing the first option, “detect automatically.”

I hope these Google Sheets formulas are helpful. If you have any other favorites, let me know on Twitter: @ajavuu.

How to Run a Marketing Campaign with GSuite

 
Check out this free ebook on running effectibe marketing campaigns using GSuite.

from Marketing https://blog.hubspot.com/marketing/google-sheets-formulas

How to Buy Bitcoin Stock

Bitcoin and similar cryptocurrencies behave like the stock market. The more people who buy shares of Bitcoin, the higher the currency’s price. The fewer people who buy Bitcoin, the lower its price.

However, the source of Bitcoin’s value — and how you buy into it — is very different than an investment in the shares of a public company.

Click here to download our free guide to digital marketing fundamentals.

What Is Bitcoin?

Bitcoin (often denoted “₿”) is a digital currency that allows you to conduct business and exchange resources securely, but without going through a bank or central payment entity to perform the transaction. Bitcoin can be sold, traded for a product, or bought into like a stock (which this article will teach you how to do).

Think of Bitcoin like a bartering token, only there’s a limited supply of these digital tokens worldwide. Banks and national economies don’t generate Bitcoin — software mines it using a technology called blockchain. Learn more about this concept in the video below.

With Bitcoin being a limited resource, you’d think its value would always be off the charts, but this cryptocurrency is extremely volatile. People can adopt Bitcoin as a means of exchange for many reasons, and as Bitcoin’s usage evolves, so will the reasons people choose to buy into it. Just this week, Bitcoin’s price increased by more than $1000, reaching $7,450 per ₿1 at the time of writing this article (yikes).

How to Buy Bitcoin Stock

Whether you’re looking to invest in Bitcoin for a big sell later, or spend it on various items and assets, there’s a universal process you’ll have to go through to buy stock in it. Let’s dive into that process.

1. Download a Wallet

By “wallet,” we don’t mean the leather one in your pocket, or even credit card reader apps like Google Wallet. A Bitcoin wallet is an online storage place for all your digital currency. It doesn’t just hold your Bitcoin, though. Bitcoin wallets also store your personal “key” — a unique identifier assigned to every Bitcoin owner, consisting of a long string of letters and numbers that keeps your Bitcoin secure. This is essentially your Bitcoin password.

Your first step in buying Bitcoin is to download a Bitcoin wallet and connect your credit or debit card to it. There are more than a dozen Bitcoin wallets you can download, both to your desktop and as an app on your mobile device. Here are the wallets that work with the most devices and operating systems:

Coinbase, the first wallet app on the above list, also offers a “Bitcoin exchange” where you’ll register to buy your first share of Bitcoin. We’ll talk more about exchanges in the second step below.

2. Register With a Bitcoin Exchange

If there are national stock exchanges like NASDAQ, does that mean there’s also a Bitcoin exchange? Yep. Bitcoin trades on a variety of online exchanges around the world, and to start buying and selling Bitcoin, you’ll have to register with one of them. Have your email address and credit or debit card information ready.

Don’t worry, all of your exchange options recognize the same Bitcoin trading price. Each exchange just caters to a different country or continent, and therefore offers an exchange rate that corresponds with the currency you’ll use to buy Bitcoin. For example, while Korean exchanges sell Bitcoin for won (Korea’s main currency), U.K.-based exchanges sell Bitcoin for pounds.

Here are some international Bitcoin exchanges you can register with (these exchanges trade Bitcoin for most currencies across the globe):

Although there are Bitcoin exchanges that specialize in just one country, you might find it easiest to register with an exchange that also supplies you with a Bitcoin wallet so you’re not submitting your bank information to two separate services. Coinbase is one of those options. After downloading the Coinbase wallet, you can move right over to its exchange to buy your Bitcoin stock and fill your wallet.

Now, let’s talk about how to make your first crypto-purchase.

3. Select a Buy-In Amount

Once you’ve selected the exchange where you want to buy your Bitcoin, navigate to the exchange’s “Buy” section and select your buy-in amount. You’ll tether your Bitcoin wallet to this purchase a “bit” differently (pun intended) depending on the exchange you use to buy your Bitcoin.

Nervous? Don’t be — you can buy less than 1 if you want to. Bitcoin exchanges sell cryptocurrencies down to several decimal places, so if Bitcoin is trading at $7,450 per 1, you can invest $1 and receive .00013 Bitcoin. Then, as Bitcoin’s trading price increases, so does the value of the Bitcoin you bought.

4. Browse a Crypto Marketplace

With your Bitcoin in hand (or rather, in wallet), you can do one of two things with your purchase:

Spend Bitcoin in a Marketplace

Bitcoin has its very own ecommerce marketplaces where you can trade Bitcoin for products. Products include those that are shippable to your door — such as jewelry — and those you can download to your computer, such as Microsoft Office. Remember, no banks are involved in these transactions. The market simply verifies your Bitcoin’s individual blockchain and completes the purchase.

Common Bitcoin marketplaces where you can spend Bitcoin include Bitify, Glyde, and even a Reddit community called BitMarket. Keep in mind you can also sell your own products for Bitcoin, making these marketplaces an easy way to build up your Bitcoin investment.

Buy and Wait

Of course, like any good investor, the key to making money on Bitcoin is to buy in and leave it alone. Cryptocurrencies’ trading prices can fluctuate hundreds of dollars in a single morning, and watching Bitcoin’s value peak and dip every day can drive you nuts.

Bitcoin investors often say that the money you put into Bitcoin should be money you’re willing to lose. With that in mind, the best way to enjoy your investment is to let it sit, try selling personal items that could grow your Bitcoin account, and check the Bitcoin price once in a (long) while.

Free Download Beginner’s Guide to Digital Marketing

 
Free Download Beginner’s Guide to Digital Marketing

from Marketing https://blog.hubspot.com/marketing/how-to-buy-bitcoin-stock

How to Unblock Someone on Facebook and Messenger [FAQ]

When you block someone on Facebook, they won’t be able to see anything you post on your profile, tag you in any form of content, invite you to any events or groups, message you, or add you as a friend.

But what happens if you accidentally block someone, or decide you want to unblock someone?

This quick guide will walk you through the process of unblocking someone on Facebook or within the Facebook Messenger app.

Make sense of the Facebook Business Page Timeline using this free guide.

It’s important to note that when you block someone on Facebook, you will also automatically unfriend them. Unblocking them will not automatically add them as a friend again — you will need to send them a separate friend request after you unblock them if you wish to be their friend again.

Got it? Let’s jump in.

How to Unblock Someone on Facebook

1. On Facebook, click the down-arrow icon in the top right and then select “Settings”.

 

2. On the left side of your Settings page, click “Blocking”.

 

3. Find the “Block users” section, and click the blue “Unblock” link beside the name of the person you want to unblock.

 

4. Click “Confirm” to officially unblock that person.

How to Unblock Someone on Facebook Messenger

  1. In the Messenger app, click on your photo icon at the top left corner.

 

2. Scroll down and click “Account Settings”.

 

3. Click “Blocking”.

 

4. If you type a name in the text box, you can click the “Block” button to block them. Below the text box, there’s a list of previously blocked people. To unblock someone, click the “Unblock” button beside their name.

5. Click the blue “Unblock” button to unblock that person.

 

HubSpot Academy Social Media Certification Course

 
Learn social media with the experts at HubSpot Academy.

from Marketing https://blog.hubspot.com/marketing/unblock-someone-facebook

Laughter Spot : “The one about the young percussionists”

A wise old gentleman retired and purchased a modest home near a junior high school. He spent the first few weeks of his retirement in peace and contentment. Then a new school year began.

The very next afternoon three young boys, full of youthful, after-school enthusiasm, came down his street, beating merrily on every trash can they encountered. The crashing percussion continued day after day, until finally the wise old man decided it was time to take some action.

The next afternoon, he walked out to meet the young percussionists as they banged their way down the street. Stopping them, he said, “You kids are a lot of fun. I like to see you express your exuberance like that. In fact, I used to do the same thing when I was your age.

Will you do me a favour? I’ll give you each a dollar if you’ll promise to come around every day and do your thing.”

The kids were elated and continued to do a bang-up job on the trash cans. After a few days, the old-timer greeted the kids again, but this time he had a sad smile on his face. “This recession’s really putting a big dent in my income,” he told them. “From now on, I’ll only be able to pay you 50 cents to beat on the cans.” The noisemakers were obviously displeased, but they did accept his offer and continued their afternoon ruckus. A few days later, the wily retiree approached them again as they drummed their way down the street.

“Look,” he said, “I haven’t received my Social Security check yet, so I’m not going to be able to give you more than 25 cents. Will that be okay?”

“A lousy quarter?” the drum leader exclaimed. “If you think we’re going to waste our time, beating these cans around for a quarter, you’re nuts! No way, mister. We quit!”

And the old man enjoyed peace.

The post Laughter Spot : “The one about the young percussionists” appeared first on TheMarketingblog.

from TheMarketingblog http://www.themarketingblog.co.uk/2018/07/laughter-spot-the-one-about-the-young-percussionists/

Reputation Management SEO: How to Own Your Branded Keywords in Google – Whiteboard Friday

Posted by randfish

A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today’s Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.

https://fast.wistia.net/embed/iframe/9mtss0uban?seo=false&videoFoam=true

https://fast.wistia.net/assets/external/E-v1.js

Reputation management SEO: How to Own Your Branded Keywords in Google

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about reputation management SEO.

So it turns out I’ve been having a number of conversations with many of you in the Moz community and many friends of mine in the startup and entrepreneurship worlds about this problem that happens pretty consistently, which is essentially that folks who are searching for your brand in Google experience their first touch before they ever get to your site, their first experience with your brand is through Google’s search result page. This SERP, controlling what appears here, what it says, how it says it, who is ranking, where they’re ranking, all of those kinds of things, can have a strong input on a bunch of things.

The challenge

We know that the search results’ content can impact…

  • Your conversion rate. People see that the reviews are generally poor or the wording is confusing or it creates questions in their mind that your content doesn’t answer. That can hurt your conversion rate.
  • It can hurt amplification. People who see you in here, who think that there is something bad or negative about you, might be less likely to link to you or share or talk about you.
  • It can impact customer satisfaction. Customers who are going to buy from you but see something negative in the search results might be more likely to complain about it. Or if they see that you have a lower review or ranking or whatnot, they may be more likely to contribute a negative one than if they had seen that you had stellar ones. Their expectations are being biased by what’s in these search results. A lot of times it is totally unfair.

So many of the conversations I’ve been having, for example with folks in the startup space, are like, “Hey, people are reviewing my product. We barely exist yet. We don’t have these people as customers. We feel like maybe we’re getting astroturfed by competitors, or someone is just jumping in here and trying to profit off the fact that we have a bunch of brand search now.” So pretty frustrating.

How can we influence this page to maximize positive impact for our brand?

There are, however, some ways to address it. In order to change these results, make them better, Minted, for example, of which I should mention I used to be on Minted’s Board of Directors, and so I believe my wife and I still have some stock in that company. So full disclosure there. But Minted, they’re selling holiday cards. The holiday card market is about to heat up before November and December here in the United States, which is the Christmas holiday season, and that’s when they sell a lot of these cards. So we can do a few things.

I. Change who ranks. So potentially remove some and add some new ones in here, give Google some different options. We could change the ranking order. So we could say, “Hey, we prefer this be lower down and this other one be higher up.” We can change that through SEO.

II. Change the content of the ranking pages. If you have poor reviews or if someone has written about you in a particular way and you wish to change that, there are ways to influence that as well.

III. Change the SERP features. So we may be able to get images, for example, of Minted’s cards up top, which would maybe make people more likely to purchase them, especially if they’re exceptionally beautiful.

IV. Add in top stories. If Minted has some great press about them, we could try and nudge Google to use stuff from Google News in here. Maybe we could change what’s in related searches, those types of things.

V. Shift search demand. So if it’s the case that you’re finding that people start typing “Minted” and then maybe are search suggested “Minted versus competitor X” or “Minted card problems” or whatever it is, I don’t think either of those are actually in the suggest, but there are plenty of companies who do have that issue. When that’s the case, you can also shift the search demand.

Reputation management tactics

Here are a number of tactics that I actually worked on with the help of Moz’s Head of SEO, Britney Muller. Britney and I came up with a bunch of tactics, so many that they won’t entirely fit on here, but we can describe a few more for you in the comments.

A. Directing link to URLs off your site (Helps with 1 & 2). First off, links are still a big influencer of a lot of the content that you see here. So it is the case that because Yelp is a powerful domain and they have lots of links, potentially even have lots of links to this page about Minted, it’s the case that changing up those links, redirecting some of them, adding new links to places, linking out from your own site, linking from articles you contribute to, linking from, for example, the CEO’s bio or a prominent influencer on the team’s bio when they go and speak at events or contribute to sources, or when Minted makes donations, or when they support public causes, or when they’re written about in the press, changing those links and where they point to can have a positive impact.

One of the problems that we see is that a lot of brands think, “All my links about my brand should always go to my homepage.” That’s not actually the case. It could be the case that you actually want to find, hey, maybe we would like our Facebook page to rank higher. Or hey, we wrote a great piece on Medium about our engineering practices or our diversity practices or how we give back to our community. Let’s see if we can point some of our links to that.

B. Pitching journalists or bloggers or editors or content creators on the web (Helps with 1, 4, a little 3), of any kind, to write about you and your products with brand titled pieces. This is on e of the biggest elements that gets missing. For example, a journalist for the San Francisco Chronicle might write a piece about Minted and say something like, “At this startup, it’s not unusual to find blah, blah, blah.” What you want to do is go, “Come on, man, just put the word ‘Minted’ in the title of the piece.” If they do, you’ve got a much better shot of having that piece potentially rank in here. So that’s something that whoever you’re working with on that content creation side, and maybe a reporter at the Chronicle would be much more difficult to do this, but a blogger who’s writing about you or a reviewer, someone who’s friendly to you, that type of a pitch would be much more likely to have some opportunity in there. It can get into the top stories SERP feature as well.

C. Crafting your own content (Helps with 1, a little 3). If they’re not going to do it for you, you can craft your own content. You can do this in two kinds of ways. One is for open platforms like Medium.com or Huffington Post or Forbes or Inc. or LinkedIn, these places that accept those, or guest accepting publications that are much pickier, that are much more rarely taking input, but that rank well in your field. You don’t have to think about this exclusively from a link building perspective. In fact, you don’t care if the links are nofollow. You don’t care if they give you no links at all. What you’re trying to do is get your name, your title, your keywords into the title element of the post that’s being put up.

D. You can influence reviews (Helps with 3 & 5). Depending on the site, it’s different from site to site. So I’m putting TOS acceptable, terms of service acceptable nudges to your happy customers and prompt diligent support to the unhappy ones. So Yelp, for example, says, “Don’t solicit directly reviews, but you are allowed to say, ‘Our business is featured on Yelp.'” For someone like Minted, Yelp is mostly physical places, and while Minted technically has a location in San Francisco, their offices, it’s kind of odd that this is what’s ranking here. In fact, I wouldn’t expect this to be. I think this is a strange result to have for an online-focused company, to have their physical location in there. So certainly by nudging folks who are using Minted to rather than contribute to their Facebook reviews or their Google reviews to actually say, “Hey, we’re also on Yelp. If you’ve been happy with us, you can check us out there.” Not go leave us a review there, but we have a presence.

E. Filing trademark violations (Helps with 1 & 3). So this is a legal path and legal angle, but it works in a couple of different ways. You can do a letter or an email from your attorney’s office, and oftentimes that will shut things down. In fact, brief story, a friend of mine, who has a company, found that their product was featured on Amazon’s website. They don’t sell on Amazon. No one is reselling on Amazon. In fact, the product mostly hasn’t even shipped yet. When they looked at the reviews, because they haven’t sold very many of their product, it’s an expensive product, none of the people who had left reviews were actually their customers. So they went, “What is going on here?” Well, it turns out Amazon, in order to list your product, needs your trademark permission. So they can send an attorney’s note to Amazon saying, “Hey, you are using our product, our trademark, our brand name, our visuals, our photos without permission. You need to take that down.”

The other way you can go about this is the Digital Millennium Copyright Act (DMCA) protocols. You can do this directly through Google, where you file and say basically, “Hey, they’ve taken copyrighted content from us and they’re using it on their website, and that’s illegal.” Google will actually remove them from the search results.
This is not necessarily a legal angle, but I bet you didn’t know this. A few years ago I had an article on Wikipedia about me, Rand Fishkin. There was like a Wikipedia piece. I don’t like that. Wikipedia, it’s uncontrollable. Because I’m in the SEO world, I don’t have a very good relationship with Wikipedia’s editors. So I actually lobbied them, on the talk page of the article about me, to have it removed. There are a number of conditions that Wikipedia has where a page can be removed. I believe I got mine removed under the not notable enough category, which I think probably still applies. That was very successful. So wonderfully, now, Wikipedia doesn’t rank for my name anymore, which means I can control the SERPs much more easily. So a potential there too.

F. Using brand advertising and/or influencer marketing to nudge searchers towards different phrases (Helps with 5). So what you call your products, how you market yourself is often how people will search for you. If Minted wanted to change this from Minted cards to minted photo cards, and they really like the results from minted photo cards and those had better conversion rates, they could start branding that through their advertising and their influencer marketing.

G. Surrounding your brand name, a similar way, with common text, anchor phrases, and links to help create or reinforce an association that Google builds around language (Helps with 4 & 5). In that example I said before, having Minted plus a link to their photo cards page or Minted photo cards appearing on the web, not only their own website but everywhere else out there more commonly than Minted cards will bias related searches and search suggest. We’ve tested this. You can actually use anchor text and surrounding text to sort of bias, in addition to how people search, how Google shows it.

H. Leverage some platforms that rank well and influence SERP features (Helps with 2 & 4). So rather than just trying to get into the normal organic results, we might say, “Hey, I want some images here. Aha, Pinterest is doing phenomenal work at image SEO. If I put up a bunch of pictures from Minted, of Minted’s cards or photo cards on Pinterest, I have a much better shot at ranking in and triggering the image results.” You can do the same thing with YouTube for videos. You can do the same thing with new sites and for what’s called the top stories feature. The same thing with local and local review sites for the maps and local results feature. So all kinds of ways to do that.

More…

Four final topics before we wrap up.

  • Registering and using separate domains? Should I register and use a separate domain, like MintedCardReviews, that’s owned by Minted? Generally not. It’s not impossible to do reputation management SEO through that, but it can be difficult. I’m not saying you might not want to give it a spin now and then, but generally that’s sort of like creating your own reviews, your own site. Google often recognizes those and looks behind the domain registration wall, and potentially you have very little opportunity to rank for those, plus you’re doing a ton of link building and that kind of stuff. Better to leverage someone’s platform, who can already rank, usually.
  • Negative SEO attacks. You might remember the story from a couple weeks ago, in Fast Company, where Casper, the mattress brand, was basically accused of and found mostly to be generally guilty of going after and buying negative links to a review site that was giving them poor reviews, giving their mattresses poor reviews, and to minimal effect. I think, especially nowadays, this is much less effective than it was a few years ago following Google’s last Penguin update. But certainly I would not recommend it. If you get found out for it, you can be sued too.
  • What about buying reviewers and review sites? This is what Casper ended up doing. So that site they were buying negative links against, they ended up just making an offer and buying out the person who owned it. Certainly it is a way to go. I don’t know if it’s the most ethical or honest thing to do, but it is a possibility.
  • Monitoring brand and rankings. Finally, I would urge you to, if you’re not experiencing these today, but you’re worried about them, definitely monitor your brand. You could use something like a Fresh Web Explorer or Mention.com or Talkwalker. And your rankings too. You want to be tracking your rankings so that you can see who’s popping in there and who’s not. Obviously, there are lots of SEO tools to do that.

All right, everyone, thanks for joining us, and we’ll see again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/9804132

How to Pick the Perfect Color Combination for Your Data Visualization

Choosing any color scheme — whether for graphics, websites, brands, etc. — is a challenge in and of itself. That choice of colors sets the mood for anything and everything you create.

When it comes to data visualization, color is especially important. The color scheme sets the tone of the imagery and each color serves to represent a unique piece of information.

The colors you use in your data visualizations represent more than just one idea. The color scheme you choose has the power to display the type of data you’re showing, its relationship, the differences between categories, and more.

This post will take you through the process of choosing the perfect color combination for your next data visualization — from understanding your data to finding the right color tool.

How to Pick the Perfect Color Combination for Your Data Visualization

Is Your Data Sequential or Qualitative?

The first step when choosing a color scheme for your data visualization is understanding the data that you’re working with. There are three main categories that matter when choosing color schemes for data: sequential, diverging, and qualitative color schemes.

Sequential color schemes are those schemes that are used to organize quantitative data from high to low using a gradient effect. With quantitative data, you typically want to show a progression rather than a contrast. Using a gradient-based color scheme allows you to show this progression without causing any confusion.

Color_Gradiant_Data.png

Diverging color schemes allow you to highlight the middle range/extremes of quantitative data by using two contrasting hues on the extremes and a lighter tinted mixture to highlight the middle range.

Diverging_Color_Schemes.png

Qualitative color schemes are used to highlight — you guessed it — qualitative categories. With qualitative data, you typically want to create a lot of contrast, which means using different hues to represent each of your data points.

Qualitative_Color_Schemes.png

Note: The images above are from Color Brewer 2.0 — a data visualization color tool designed for working with data mapping. Check it out for your next data map visualization or for grabbing pre-made color schemes to use based on the sequential, diverging, and qualitative models.

How Many Unique Hues Do You Need to Use?

Now that you’ve determined which kind of display you want to use, it’s time to determine the number of hues you need to use.

Your hues are the unique colors (like red or blue) in their purest form (without any tinting or shading). Using unique hues is what creates contrast. In data visualization, creating contrast is highly important because it tells the viewer that the contrasting colors are comparative data points. Contrasting colors suggest that the data points are categorical, not correlated, showing you the difference between them rather than the relationship of progression.

Keep in mind that it’s possible to use both a sequential and qualitative color scheme in the same visualization. And if this is the case, you’ll need to build a scheme that uses both gradients and unique hues.

The Role of Brightness in Color Selection

One very important tip for creating and finding color schemes for you data visualizations concerns understanding and utilizing the brilliance of colors for a purpose.

In the two pie charts below, notice the brightness of the colors used. On the left pie chart, you can see that there are four main hues used and four tints of each hue. This might signify a relationship between the hue and the tints, or it may just be used to draw attention to some sections of the data over the others.

Pie Charts Brightness

On the right pie chart, all of the eight hues used have the same brightness. None have more white or black added them to create a shade or a tint, which ultimately creates a balanced, contrasting aesthetic.

Shading and brightness is incredibly important to consider when creating data visualizations because it can be easy to skew the interpretation of your data by drawing attention to some data points over others.

For qualitative data, unless you’re trying to point out one specific data point’s significance, try to use equally bright hues with contrasting colors to display your data.

For sequential quantitative data, shading is important because you’re likely using a gradient. Gradients are made up of different shades and tints of a hue to show the progression of one hue from light to dark — much like the progression of the data from high to low.

What Tools Can You Use to Find the Perfect Color Combination?

When it comes to finding the perfect color scheme for your data visualizations, I highly recommend finding a scheme that’s already out there. This isn’t to say that you don’t need to have a strong grasp on basics of color selection, though — even existing color schemes will need to be customized to the data you’re using. In other words, it’s still important that you know your stuff.

Let’s check out a few tools that’ll help you get started …

1) Colorpicker for Data

A fairly simple tool, Colorpicker let’s you hold one color in place while you drag the other locator around to find a multi-hued, gradient-based color scheme. Although this tool is limited in nature, I like that it gives you the option to visualize your color scheme on a map to show you what the scheme looks like in practice.

Color_Picker_Tool.png

2) Color Hunt

If you’re just looking for premade color schemes to browse through, Color Hunt is the tool for you. This website is devoted to just color schemes, allowing you to easily gain inspiration and uncover HEX codes.

A caveat, however, is that each of the schemes are limited to four colors. If you’re data visualization requires more hues than four, this may not be the tool for you.

Color_Hunt_Tool.png

3) Designspiration.net

One of my personal favorite sites for design work, be it data visualization or otherwise, is Designspiration.net. Not only does Designspiration give you thousands of graphics to look through for inspiration, but it also allows you to sort through designs by color.

This is a great tool to use for your data visualization (even if the representations aren’t data-based) because it shows you what colors look like in contrast to one another. The color-sort tool also gives you the HEX codes ready to access, making it really easy to put together a combination that suits your needs.

Design_Inspiration_Tool.png

4) FlatUIColorpicker.com

As a part of Designmodo’s Free User Interface toolkit, they created a tool to help you uncover colors to use in your design process. Although these colors aren’t necessarily part of premade schemes, they are really great for showing you bright, vibrant colors used for user interface design. You can easily browse through their color lists and create your own color schemes using the color picker.

Adobe_Color_CC.png

5) Adobe Color CC

A classic tool for designers using Adobe products, Adobe Color CC allows you to create your own color schemes using the mathematical model-based color schemes (monochromatic, analogous, triadic, complementary, etc.). Adobe Color CC also has a great browser section you can use to find premade color schemes.

What If You Still Can’t Find What You Need?

What if you decide you’re really looking for a color scheme that isn’t already out there? What do you do?

Creating a color scheme for data visualizations from scratch can be especially difficult because the colors you use have to either show vast contrast or natural progressions.

A great way to find inspiration for these types of color schemes is to draw on your surroundings. This could be a colorful photo, a mural, a sunset, or anything in nature — you name it. If you look around to find color schemes that appeal to you in your physical surroundings, you can use this to create a color scheme for the virtual.

If you have a good eye, you may even be able to create a color scheme this way by trial and error. However, it’s more likely that you’ll need to use a tool like Adobe Capture CC or Chroma by Softpress to snap a picture and grab the colors from the picture to use in your designs.

Chroma_by_Softpress.png

When creating data visualizations, the most important part of choosing the right color scheme comes down to understanding your data.

With so many different tools and premade color schemes out there, the hardest part isn’t actually finding the right colors; it’s knowing how to use those colors to display the information in the best way possible.

Now that you know how to find your color schemes, go put your newfound knowledge to work.

free guide to data visualization

from Marketing https://blog.hubspot.com/marketing/color-combination-data-visualization