Get Your Seattle Exploration on at MozCon 2016!

Posted by EricaMcGillivray

MozCon is fast approaching us! On September 12-14—just two weeks away—1,400 online marketers will descend on Seattle, ready to learn about SEO, content, Google Tag Manager, conversion rate optimization, and so much more. We’ve got fewer than 60 tickets left, so grab yours now.

Buy your MozCon 2016 ticket!

If you haven’t done so, check out all the learning! This post is geared toward the things you can do when MozCon sessions aren’t happening.

Cindy Krum on the MozCon 2015 stage


Places you’ll want to go as recommended by Mozzers

While you’re in Seattle, we want to make sure you have a fabulous time. Seattle in September is beautiful. It’s still sunny outside, and it’s the time of year people come to Seattle and then want to move here. So we’ve complied a list of great activities and restaurants:

Sights


Brian Childs

Gasworks Park

“Incredible views of the city, float planes landing overhead, Space Needle in the background, Ivar’s Clam Chowder down the street, bikes all over the place.”

Brian Childs


Megan SingleyVolunteer Park

“This is my favorite place in all of Seattle! Stroll around the park and stop in the Seattle Asian Art Museum and the conservatory, then climb to the top of the water tower for an incredible view. You can also walk through the graveyard and see Bruce Lee and Brandon Lee’s grave. After all that walking, hop over to the adorable and delicious Volunteer Park Cafe.”

Megan Singley


James DaughertyElliott Bay Trail

“Amazing views, has a mini gravel beach, and lots of park space. Great for running and cycling. I ride my bike along EBT nearly everyday to Moz, and I fall in love with city over and over again.”

James Daugherty


Maura HubbellAlki Beach

“Alki is a beautiful walk with a spectacular view of Puget Sound and the Olympic Mountains. It’s got some good restaurants, and even a little history as the site of the original settlement.”

Maura Hubbell


Rachel MooreDiscovery Park

“If you’ve never been to the Pacific Northwest (or even if you have!), Discovery Park on a clear day is a great place to see the Olympic Mountains, Puget Sound, Mt. Rainier, and to get some quality forest walking done all in one fell swoop. Plus, it’s 20 minutes from downtown! (Pro tip: For the easiest view access, park in the lot on W Emerson just before 43rd Ave W.)”

Rachel Moore


Felicia CrawfordGreen Lake

“People of every ilk converge to exercise, feed ducks, play with dogs, and covet the dogs of others.”

Felicia Crawford


Activities, tours, and museums


Emily Smollen

The Underground Tour

“What a great way to hear about and experience early-Seattle’s history!”

Emily Smollen


Alyson MurphyFerry to Bainbridge Island

“Seattle is surrounded by water and mountains. The ferry is the easiest way to experience that scenery. The view of the city is amazing too!”

Alyson Murphy


Jo CameronThe Pinball Museum

“It is special to me because I’ve only been to Seattle once, as I work remotely in the UK. It was a joy the see how strong the love for pinball is in Seattle. The Pinball Museum houses the world’s biggest pinball machine, and it is really something to behold; it’s like hugging a dining room table.”

Jo Cameron


Restaurants and bars


Nicelle Herron

Linda’s

“Laid back, good music, cheap food, and nice people.”

Nicelle Herron


Chiaryn MirandaCyclops

“If you are a vegetarian (or love vegetarian food), the Happy Hippy Burger is a must. It is not only the best veggie burger in Seattle, but it’s the best I have ever had. Cyclops also has great drinks and food for the omnivores, too.”

Chiaryn Miranda


Jess StipePie Bar

“This hole in the wall has it all! Pie Bar serves up warm, freshly baked slices of heaven with a pint of bliss. Savory pies, sweet pies, pietinis, craft spirits, and beer…all nestled in an elegant, cozy venue where you won’t have to shout over a crowd 3-hipsters-deep to order. And if you’re done with your pie and ready for some pinball and arcade games, John John’s Game Room is directly next door!”

Jess Stipe


Tawny CaseOddfellows Cafe

“This hip little eatery has some awesomely tasty foods, a sweet little private back patio, a laidback atmosphere, and awesome drinks. Plus, it’s right in the heart of Capitol Hill, one of my favorite ‘hoods in the city.”

Tawny Case


Bonus! Lightning suggestions:


Brian Childs’ recommendation corner

“I put this Google map together for friends visiting the city. Includes lots of breweries, bars, restaurants, and things to do: Get the info!


Official MozCon evening events

For all our evening events, make sure to bring your conference badge AND your US ID or your passport.


Monday Night MozCrawl

From 7:00pm – 10:00pm, you can head to all the stops at your own pace and in any order. Visit all the stops, fill out your punch card, and return it to the swag store on Tuesday morning to enter to win a golden Roger!

Making new friends at MozCon 2015


Tuesday MozCon Ignite

If you’re looking for networking, this is event for you! Join us at from 7:00-10:00pm at McCaw Hall for a night of networking and five-minute, Ignite-style passion talks from your fellow attendees. This year, our talks will range from information and unique to heartwarming and life changing. You don’t want to miss this MozCon night.

  • 7:00-8:00pm Networking
  • 8:00-8:05pm Introduction with Geraldine DeRuiter
  • 8:05-8:10pm Help! I Can’t Stop Sweating – Hyperhidrosis with Adam Melson at Seer Interactive
  • 8:10-8:15pm A Plane Hacker’s Guide to Cheap *Luxury* Travel with Ed Fry at Hull.io
  • 8:15-8:20pm Life Lessons Learned as a Special Needs Parent with Adrian Vender at Internet Marketing Inc
  • 8:20-8:25pm How to Start an Underground Restaurant in Your Home with Nadya Khoja at Venngage Inc.
  • 8:25-8:30pm Embracing Fear, Potential Failure, and Plain Ol’ Discomfort with Daisy Quaker at AMSOIL INC.
  • 8:30-8:35pm How Pieces of Paper Can Change Lives with Anneke Kurt Godlewski at Charles E. Boyk Law Offices, LLC
  • 8:35-8:40pm Is Your Family Time for Sale? with Michael Cottam at Visual Itineraries
  • 8:40-9:20pm Networking with desserts and refreshments
  • 9:20-9:25pm Prison and a Girl that Loves Puppies with Caitlin Boroden at DragonSearch
  • 9:25-9:30pm Embracing Awkward: The Tale of a 5′ 10″ 6th Grader with Hannah Cooley at Seer Interactive
  • 9:35-9:40pm Finding Myself in Fiction: LGBTQUIA Stories with Lisa Hunt at Moz
  • 9:40-9:45pm Wooly Bits: Exploring the Binary of Yarn with Lindsay Dayton LaShell at Diamond + Branch Marketing Group
  • 9:45-9:50pm How a Cartoon Saved My Life with Steve Hammer at RankHammer
  • 9:50-9:55pm Flood Survival: Lessons from the Streets of ATL with Sarah Lively at Nebo Agency
  • 9:55-10:00pm Hornets, Soba, & Friends: A Race in Japan with Kevin Smythe at Moz

MozCon Ignite


Wednesday Night Bash!

From 7:00-12:00 midnight: Bowling, pool, Jenga, a slow-motion booth, a photo booth, karaoke, cupcakes, food, drinks, and more! You don’t want to miss our annual bash.

Rent some bowling shoes and go for a turkey. Sing your heart out just like you recently joined Journey. Snap photos with your friends while wearing silly hats. Show off how much of a ringer you are at pool. Get into a chicken strip-eating contest. Hang out with your new MozCon friends one last time, and celebrate all the learning!

Ryan and Char at MozCon Bash 2015


Birds of a Feather lunch tables

If you want to spend your lunchtime getting great advice from your fellow attendees about online marketing or meet people in your specialty, check out our birds of a feather lunch tables:

Monday, September 12

Tuesday, September 13

  • Local Search hosted by George Freitag at Moz
  • Growth Hacking hosted by Brittanie MacLean at Realty Austin
  • Continuing Marketing Education hosted by Rachel Goodman Moore at Moz
  • Marketing Automation hosted by Ed Fry at Hull.io
  • How to Smartly Mix Search and Content to Aid Overall Business Strategy by Ronell Smith at Ronell Smith Consulting
  • E-Commerce SEO hosted by Everett Sizemore at Inflow
  • SERP Features hosted by Jon White at Moz
  • Technical SEO hosted by Bill Sebald at Greenlane Search Marketing

Wednesday, September 14

  • Google Penalties hosted by Michael Cottam at Visual Itineraries
  • Advanced SEO hosted by Britney Muller at Moz
  • Marketing for USA Manufacturing Companies hosted by Crystal Hunt at Grassroots Fabric Pots
  • Work-Life Balance hosted by Keri Morgret at Inbound.org
  • Local Search hosted by George Freitag at Moz
  • Marketing Automation hosted by Ed Fry at Hull.io
  • Content Marketing hosted by Trevor Klein at Moz

Birds of a feather MozCon table from 2015


Join the Fitbit Group

Track your steps while networking and cheer on your fellow attendees!


Play Roger Patrol!

Ready for some friendly competition between your fellow attendees? We’ve built a special MozCon game just for you. You’ll play as starship, part of Roger Patrol! Try and beat the top score on Roger Patrol video game by zapping asteroids, destroying evil spaceships, and protecting Roger Mozbot’s universe. We’ll provide a download link for attendees, and you’ll also find three arcade-style boxes of the game throughout the MozCon venue.


Visit our Partner Hub, get your photo taken with Roger, and more arcade-style fun

As you head up to registration, entering MozCon, you won’t want to miss all the activities around you and happening when the conference isn’t in active session.


Say hello to our Partners

Every sulk through an exhibitor hall with your head down like you’re in middle school again? Us too. Which is why at MozCon, we wanted to do something different. Our invite-only partners are not only respectful, but we’ve vetted their activities and their products to make sure they are useful to you. So say hello, and we promise you might instead get a postcard to send home, a t-shirt, or a special MozCon coin.

STAT's partner hub from MozCon 2015

Our great partners:


Stop each day at the Swag Store!

After the first day, Registration will be transformed into a swag store. You don’t want to miss out on these goodies. On Tuesday, you’ll be able to pick up your official MozCon 2016 t-shirt. On Wednesday, you’ll get your own Lego Roger.

Lego Roger Mozbot


Meet Mozzers to give feedback or Ask an SEO

Make sure to stop by the Moz Hub. We’ll be there to answer your questions about Moz Pro and Moz Local. Learn about our latest offerings and updates. Get insights into how best to use the tools.

And by popular demand, we’ve added Ask an SEO. Mozzers and Associates with expertise in SEO will be there to answer your burning search questions and kickstart you with new ideas for your search campaigns.


Play the Roger claw machine

We’re bringing back the plushie claw machine! If you missed out getting one of our plushie Roger Mozbots, or you just need another as a small child or pet decided Roger was their best friend, now’s your chance. In order to play, you must visit one of our Partners or the Moz Hub for a special shiny coin. Then take that coin to the claw machine!

Don’t worry, we’ve put a TAGFEE spell on this machine, so you may find it a little easier than the ones in the malls of your childhood. 😉


Take a photo with Roger Mozbot

A MozCon tradition you won’t want to miss. Get your annual photo (or maybe it’s your first!) taken with the cuddliest robot in the galaxy, Roger Mozbot.

Erica and Jacob over the years with Roger Mozbot


Donate to charity, on us!

Open up your Monday swag kit and inside you’ll find $5 Roger bucks. You get to donate this to one of three charities (charities selected by Mozzers):

Roger Mozbot will then count the bucks and write a check to each charity.


Push pin world map

Ever play pin the tail on the donkey? Well, this is like that, but pin the spot where you are from, minus the blindfold.


In Seattle on Thursday post-MozCon? We have MozPlex tours.

Every wonder where Roger Mozbot lives? Or heard of the stories of cereal bars and rooms named after starships and robots? Is is true that Mozzers have sit/stand desks? Don’t miss out on our Office Tours on Thursday 9/15. Sign up for your time slot.

Glenn at the MozPlex


Even more fun in Seattle

Don’t miss our posts from years past, which are full of restaurant, activity, and more recommendations: 2015, 2014, 2013, and 2012.


Activities happening around Seattle from Saturday, September 10 – Sunday, September 18


If you’re looking to connect with fellow attendees, please join our MozCon Facebook Group.

Buy your MozCon 2016 ticket!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/4300701

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[Watch] : “Swap a ginger child for a ginger beer” – NZ Case Study

How much is a bottle of ginger beer worth? A marketing stunt by a beverage company attempting to answer that question has left some red faced. The publicity stunt proposing to “swap a ginger child for a ginger beer” has put independent brewers Hakanoa on the map, but outraged many in the process. Reporter Benedict [more…]

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Data Visualization 101: How to Choose the Right Chart or Graph for Your Data

stock_photo.jpgYou and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on. 

When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming. What should you be tracking? What actually matters? How do you visualize and analyze the data so you can extract insights and actionable information? 

More importantly, how can you make reporting more efficient when you’re busy working on multiple projects at once? Download our free guide here for complete data visualization guidelines and  tips.

One of the struggles that slows down my own reporting and analysis is understanding what type of chart to use — and why. That’s because choosing the wrong type of chart or simply defaulting to the most common type of visualization could cause confusion with the viewer or lead to mistaken data interpretation. 

Consider this chart from The New York Times‘ project on where people born in a state move to. It visualizes a large amount of data accumulated during more than 100 years. Yet, it is easy to understand, and it clearly highlights interesting trends.

dc-migration-nytimes

To create charts that clarify and provide the right canvas for analysis, you should first understand the reasons why you might need a chart. In this post, I’ll cover five questions to ask yourself when choosing a chart for your data. Then, I’ll give an overview of 13 different types of charts you have at your disposal.

5 Questions to Ask When Deciding Which Chart to Use

1) Do you want to compare values?

Charts are perfect for comparing one or many value sets, and they can easily show the low and high values in the data sets. To create a comparison chart, use these types of graphs:

  • Column
  • Bar
  • Circular Area 
  • Line 
  • Scatter Plot
  • Bullet

2) Do you want to show the composition of something?

Use this type of chart to show how individual parts make up the whole of something, such as the device type used for mobile visitors to your website or total sales broken down by sales rep. 

To show composition, use these charts:

  • Pie
  • Stacked Bar
  • Stacked Column
  • Area
  • Waterfall

3) Do you want to understand the distribution of your data?

Distribution charts help you to understand outliers, the normal tendency, and the range of information in your values.

Use these charts to show distribution:

  • Scatter Plot
  • Line
  • Column
  • Bar

4) Are you interested in analyzing trends in your data set?

If you want to know more information about how a data set performed during a specific time period, there are specific chart types that do extremely well.

You should choose a:

  • Line
  • Dual-Axis Line
  • Column

5) Do you want to better understand the relationship between value sets?

Relationship charts are suited to showing how one variable relates to one or numerous different variables. You could use this to show how something positively effects, has no effect, or negatively effects another variable.

When trying to establish the relationship between things, use these charts:

  • Scatter Plot
  • Bubble
  • Line

13 Different Types of Charts for Analyzing & Presenting Data

To better understand each chart and how they can be used, here’s an overview of each type of chart.

1) Column

A column chart is used to show a comparison among different items, or it can show a comparison of items over time. You could use this format to see the revenue per landing page or customers by close date. 

column chart customers by close date

Design Best Practices for Column Charts:

  • Use consistent colors throughout the chart, selecting accent colors to highlight meaningful data points or changes over time.
  • Use horizontal labels to improve readability.
  • Start the y-axis at 0 to appropriately reflect the values in your graph.

2) Bar

A bar chart, basically a horizontal column chart, should be used to avoid clutter when one data label is long or if you have more than 10 items to compare. This type of visualization can also be used to display negative numbers.

bar chart - customers by role

Design Best Practices for Bar Charts:

  • Use consistent colors throughout the chart, selecting accent colors to highlight meaningful data points or changes over time.
  • Use horizontal labels to improve readability.
  • Start the y-axis at 0 to appropriately reflect the values in your graph.

3) Line

A line chart reveals trends or progress over time and can be used to show many different categories of data. You should use it when you chart a continuous data set.

line chart - avg days to close

Design Best Practices for Line Charts:

  • Use solid lines only.
  • Don’t plot more than four lines to avoid visual distractions.
  • Use the right height so the lines take up roughly 2/3 of the y-axis’ height.

4) Dual Axis 

A dual axis chart allows you to plot data using two y-axes and a shared x-axis. It’s used with three data sets, one of which is based on a continuous set of data and another which is better suited to being grouped by category. This should be used to visualize a correlation or the lack thereof between these three data sets. 

dual axis chart - revenue by new customers

Design Best Practices for Dual Axis Charts:

  • Use the y-axis on the left side for the primary variable because brains are naturally inclined to look left first.
  • Use different graphing styles to illustrate the two data sets, as illustrated above.
  • Choose contrasting colors for the two data sets.

5) Area

An area chart is basically a line chart, but the space between the x-axis and the line is filled with a color or pattern. It is useful for showing part-to-whole relations, such as showing individual sales reps’ contribution to total sales for a year. It helps you analyze both overall and individual trend information. 

area chart - users by lifecycle stage

Design Best Practices for Area Charts:

  • Use transparent colors so information isn’t obscured in the background.
  • Don’t display more than four categories to avoid clutter.
  • Organize highly variable data at the top of the chart to make it easy to read.

6) Stacked Bar

This should be used to compare many different items and show the composition of each item being compared. 

stacked bar -mqls to sqls

Design Best Practices for Stacked Bar Charts:

  • Best used to illustrate part-to-whole relationships.
  • Use contrasting colors for greater clarity.
  • Make chart scale large enough to view group sizes in relation to one another.

7) Pie

A pie chart shows a static number and how categories represent part of a whole — the composition of something. A pie chart represents numbers in percentages, and the total sum of all segments needs to equal 100%. 

pie chart - customers by role

Design Best Practices for Pie Charts:

  • Don’t illustrate too many categories to ensure differentiation between slices.
  • Ensure that the slice values add up to 100%.
  • Order slices according to their size.

8) Scatter Plot

A scatter chart will show the relationship between two different variables or it can reveal the distribution trends. It should be used when there are many different data points, and you want to highlight similarities in the data set. This is useful when looking for outliers or for understanding the distribution of your data. 

scatter-plot-customer-happines.png

Design Best Practices for Scatter Plots:

  • Include more variables, such as different sizes, to incorporate more data.
  • Start y-axis at 0 to represent data accurately.
  • If you use trend lines, only use a maximum of two to make your plot easy to understand.

9) Bubble

A bubble chart is similar to a scatter plot in that it can show distribution or relationship. There is a third data set, which is indicated by the size of the bubble or circle. 

bubble chart

Design Best Practices for Bubble Charts:

  • Scale bubbles according to area, not diameter.
  • Make sure labels are clear and visible.
  • Use circular shapes only.

10) Waterfall

A waterfall chart should be used to show how an initial value is affected by intermediate values — either positive or negative — and resulted in a final value. This should be used to reveal the composition of a number. An example of this would be to showcase how overall company revenue is influenced by different departments and leads to a specific profit number. 

 waterfall-chart

Chart via Baans Consulting

Design Best Practices for Waterfall Charts:

  • Use contrasting colors to highlight differences in data sets.
  • Choose warm colors to indicate increases and cool colors to indicate decreases.

11) Funnel

A funnel chart shows a series of steps and the completion rate for each step. This can be used to track the sales process or the conversion rate across a series of pages or steps.

funnel chart - marketing

Design Best Practices for Funnel Charts:

  • Scale the size of each section to accurately reflect the size of the data set.
  • Use contrasting colors or one color in gradating hues, from darkest to lightest as the size of the funnel decreases.

12) Bullet

A bullet graph reveals progress toward a goal, compares this to another measure, and provides context in the form of a rating or performance.

bullet-graph3.png

Design Best Practices for Bullet Graphs:

  • Use contrasting colors to highlight how the data is progressing.
  • Use one color in different shades to gauge progress.

13) Heat Map

A heat map shows the relationship between two items and provides rating information, such as high to low or poor to excellent. The rating information is displayed using varying colors or saturation.  

heat-map-chart

Design Best Practices for Heat Map:

  • Use a basic and clear map outline to avoid distracting from the data.
  • Use a single color in varying shades to show changes in data.
  • Avoid using multiple patterns.

What tips do you have for visualizing data? Check out our ebook on how to use data to win over your audience, and share your tips in the comments below!

Editor’s Note: This post was originally published in May 2015 and has been updated for accuracy and comprehensiveness.

free guide to data visualization

 
free guide to data visualization E

from HubSpot Marketing Blog http://blog.hubspot.com/marketing/data-visualization-choosing-chart

Tablet banking failing to take off, according to new research into consumer perceptions of banking channels

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Tetley Tea case study: Playing the interactive video game

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Bridgestone Tyres’ are using Wickes gift cards to deliver tyres that can take a hammering

Bridgestone Tyres are delivering van tyres that can take a hammering, by offering Wickes Trade customers a £30 gift card with every two Bridgestone or Firestone tyres purchased. Launched in July 2016, the promotion is proving to be a huge success. As part of the promotion, customers will have the opportunity to enter into the [more…]

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The Marketing Newsletter / Deadline day .. Nadim Sadek-TransgressiveX … Sensewhere secures £1.4m funding ..

The Marketing Newsletter UK Read today’s [Wednesday] Marketingblog newsletter. It’s fresh news that you can use. Deadline day .. Nadim Sadek-TransgressiveX … Sensewhere secures £1.4m funding ..NewVoiceMedia ..E-goi ..plus great Laughter Spots

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