Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments — like testing the copy of an email subject line or different landing page designs — can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you’ll learn.
The best marketing teams explore new ideas and experiment on a regular basis. But we know how messy planning experiments and keeping track of results can get if you’re not organized. Real, sustainable growth will only come if you build a strong, scalable growth experiment process.
To help you plan and manage your experiments, we’ve created a brand new 2017 Marketing Experiments Calendar you can download and customize yourself. This calendar will teach you how to build out processes for prioritizating, implementating, and measuring the results of your experiments. Use it to:
- Brainstorm experiment ideas, and build a backlog.
- Map out the steps needed for a new experiment.
- Prioritize your ideas using the PIE method.
- Record your results and plan next steps.
Ready to start planning your marketing experiments for the year? Download our 2017 Marketing Experiments Calendar today.
from HubSpot Marketing Blog https://blog.hubspot.com/marketing/growth-marketing-experiment-calendar