YOC AG http://www.yoc.com Frankfurt, Prime Standard, ISIN DE0005932735) has outperformed its revenue forecasts in the first quarter 2017 and revenue from YOC group services is expected to reach EUR 3.10 million in the first quarter 2017 (Q1/2016: EUR 2.27 million). A growth of 35% year-on-year. These exceptional results are due to an increase in [more…]
As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead.
But could it be that we’re all stuck in an industry echo chamber? As it turns out, some new research from Code Computerlove might burst that bubble.
Code Computerlove surveyed 1,000 U.K. adults to find out what they really think about these trend predictions — things like voice search, virtual reality, and chat-bots. That data was then compared to what’s actually making the most noise online. Some key findings included:
- Mobile payments are the most sought-after technology in 2017.
- 9 out of 10 consumers claim to have no interest in using augmented reality in the near future.
- 1 in 5 people surveyed aim to spend less time in front of screens this year.
With that many people aiming to spend less time in front of screens this year, brands have to make their digital interactions count — a poor initial digital experience can carry a long-term impact. Curious to know what else your brand needs to know about these trends? Check out the infographic below.
from HubSpot Marketing Blog https://blog.hubspot.com/marketing/how-consumers-feel-2017-digital-trends
March is known for a few major holidays and events. St. Patrick’s Day, U.S. college basketball tournaments, and the start of spring, to name a few.
After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat.
The world’s biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat’s key feature. Facebook-owned WhatsApp and Instagram have also recently launched disappearing sharing features on Status and Stories, respectively.
But Facebook isn’t the only story in social media this month. We’ll discuss new features on Instagram, a new social video app by YouTube, and of course, Facebook. The list isn’t exhaustive, but you can expect to learn the major highlights in the social media space this month — what was launched, what changed, and what these stories could mean for marketers.
Check out our discussion in the video below, and read on for more in-depth explanations of each story.
13 of the Biggest Social Media News Stories This Month
1) Facebook launches Messenger Day
Facebook launched Messenger Day, its answer to the popularity of Snapchat Stories. Facebook previously launched ephemeral, or disappearing, messaging features on Instagram and WhatsApp, and this installment is the latest attempt to dominate Snapchat in the photo and video-sharing space.
Facebook is likely banking on Messenger’s huge user base — 1 billion people worldwide — to propel Messenger Day to popularity. It’s also positioning Messenger Day differently: Instead of sharing what they’ve been doing, Facebook wants users to share what they’re going to do later so they can make plans with friends.
2) Facebook starts experimenting with Stories
Source: Business Insider
Soon after the unveiling of Messenger Day, Facebook unveiled Facebook Stories — located at the top of the News Feed. Facebook confirmed to Business Insider that Stories would function identically to Instagram Stories — users could post them to Facebook, where they would disappear after being available for viewing for 24 hours. At this point, Facebook Stories are being rolled out to only a few countries, but we’ll report more when we can.
TL;DR: Facebook is coming for Snapchat. Snap Inc., Snapchat’s parent company, cited the rise of Instagram Stories as a major hindrance to its user growth in its S-1 filing for its massive initial public offering (IPO) earlier in March. We’ll keep you posted if these innovations by Facebook are on the way to taking down Snapchat, or if Snapchat’s popularity among millennials and user engagement will keep it afloat.
3) Research demonstrates native Facebook videos are shared 1000% more than other formats
Quintly analyzed over 6 million Facebook posts to gain insights on how many videos, and of which type, were shared on the platform. It found that 90% of Facebook profiles and Pages analyzed shared Facebook native videos, or videos created and uploaded on Facebook, and not hosted on another platform that the user links to on Facebook. On the other hand, only 30% of the analyzed profiles and Pages had shared a YouTube video on Facebook during the months the study was conducted. Furthermore, quintly found that native Facebook videos were shared 1055% more than other videos and achieved an 186% higher interaction rate overall.
The lesson here for marketers? Take the extra step to upload videos into Facebook to earn higher engagement rates. We recommend a distributed content strategy to earn new followers from different audiences, so you could even promote video content on Facebook and other hosting sites and analyze the results.
4) Facebook introduces a 360 app for Samsung Gear VR
Another Facebook launch this month comes from its video team, which created a Facebook 360 app for Samsung’s Oculus Gear VR (virtual reality) device. The app creates a more immersive 360-degree viewing experience for Facebook users, who can comment, interact with, and share posts they like within the app while wearing the device. In the announcement blog post, Facebook also notes that users have shared 26 million 360-degree photos and videos to date. These VR devices are fairly affordable at $79.99, so we’re curious to see if this app makes 360 sharing, or Gear VR use, increase.
5) Facebook allows more ads on Instant Articles
Facebook announced it would give advertisers more freedom to monetize Instant Articles — by letting them place ads every 250 words instead of every 350 words, as were the previous rules. Facebook Instant Articles let publishers create and republish content within Facebook to get more readers without asking them to leave the social network.
This news isn’t the best for anyone who enjoys reading online content uninterrupted — but it also reflects Facebook’s growing interest in collaborating with journalists and news publications. Earlier this year, Facebook launched the Facebook Journalism Project to address fake news, but also to collaborate with the people making the news. A huge percentage of Americans get news primarily from social media — especially Facebook — and this move notes another attempt to make it more appealing for publishers to work directly within Facebook so Facebook can grow and strengthen its user base.
6) Instagram rolls out “Suggestions for You”
I noticed this change while scrolling through my Instagram notifications. Instagram now suggests users to follow based on your Instagram friends, Facebook friends, and other posts you’ve liked. Instagram is honing its algorithm and making it easier for users to discover other profiles they might be interested in. This is great news for marketers publishing content on the platform — keep it up, because now, you might be found even more easily by new potential customers.
7) Geostickers now available in Instagram Stories
In another step toward total Facebook domination of disappearing messages, Instagram started offering Geostickers for Instagram Stories. One of the only remaining differentiators between Snapchat Stories and its imitator on Instagram, these Geostickers are more customizable than those on Snapchat, which might make them more appealing to Snapchat users considering a switch.
Stars are already starting to move from Snapchat to Instagram for sharing ephemeral content, where their content can be more easily searched for and discovered. Snapchat cited Instagram Stories as an obstacle in its quest for user growth, and it will be fascinating to see how new, seemingly copycat features, impact that trajectory.
8) WhatsApp to allow businesses to chat with users
Reuters reported that WhatsApp has started testing letting some businesses communicate directly with WhatsApp users as a potential future revenue model. WhatsApp is testing this feature with businesses that are a part of Y Combinator, a competitive startup incubator that fostered Airbnb and Dropbox in previous years. WhatsApp is also surveying users to ask them about spam messages they’ve received on the platform.
We’ve started to see other businesses using messaging apps — such as Facebook Messenger — to communicate with customers. These experiments likely signal WhatsApp’s first foray into that space, so if you’re a user, keep an eye out. And if you’re a marketer with a global audience, WhatsApp could be a path to communicate with customers — WhatsApp has over 1 billion users worldwide.
9) Pinterest acquires search engine Jelly
Source: Biz Stone
AskJelly.com is a human-powered search engine (think Quora or the now-defunct ChaCha) where users can submit questions and answer them for other users. Co-founded by Biz Stone, one of the co-founders of Twitter and Medium, Jelly was recently acquired by Pinterest.
Pinterest launched Lens last month, a new in-app camera that lets users shoot an object and get suggested pins based on what they photographed. This acquisition of a search engine could be Pinterest’s effort to improve the app’s search capabilities. Alternatively, The Verge suspects it was a talent acquisition to bring new developers, and Stone himself, on board.
10) Many Twitter accounts are actually bots
A study released by the University of Southern California revealed that 9-15% of Twitter users are actually bots, capable of liking, retweeting, and replying like a human Twitter user. If the high end of this estimate is true, that means roughly 48 million of Twitter’s 313 million active users aren’t real people — which spells trouble for the microblogging site.
Twitter’s user growth is on the decline, along with its share of global social media users overall. It’s launched live video streaming within the app and forged partnerships with major news and sports networks to increase user engagement and attract new people to the site — especially those millennials who aren’t using cable TV packages.
11) YouTube launches social video app, Uptime
Source: The Verge
Google’s new startup incubator, Area 120, was created so employees could spend time creating their own business ideas. This month, Area 120 announced the launch of Uptime, a social video app wherein users can watch YouTube videos in group messages with their friends. Like other live-streaming apps and features, such as Periscope and Facebook Live, users can comment, like, and interact with videos they’re watching in real-time with friends. At this point, it’s only available for iOS devices with an invitation, but we’ll keep you posted on new developments with Uptime.
12) YouTube will end unskippable 30-second ads next year
Do you ever find a YouTube video you really want to watch — only to realize you have to sit through a 30-second ad that you can’t skip after five seconds?
The good news: Those are on the way out. The bad news: You still have to wait a while longer.
A Google spokesperson told BBC YouTube will no longer support 30-second unskippable ads in 2018 and will shift focus to ads that bring revenue for advertisers without creating a bad experience for the viewer.
YouTube will still offer some unskippable ads — in 5 and 15-second increments — as well as ads between 30 and 60 seconds that can be skipped, but this is great news for everyone. By focusing on shorter and more engaging formats, YouTube will create a better experience for viewers, and potentially better results for its advertisers.
13) Heinz Ketchup adopts social media and ad campaign from Mad Men 50 years later
— Heinz Ketchup (@HeinzKetchup_US)
March 14, 2017
Any Mad Men fans reading this post? Heinz Ketchup has decided on a new advertising campaign — the one fictional creative director Don Draper pitched on Mad Men nearly 50 years ago.
If you remember the episode, Draper didn’t win the account with Heinz, so it’s neat to see his pitch coming to life in the modern era. Heinz is putting up bold billboards featuring the “Pass the Heinz” tagline in New York City, as well as running the campaign on social media channels. Keep an eye out for promoted tweets and Facebook ads featuring this neat union of popular culture, great copywriting, and creative advertising.
Did we miss any big social media stories? Share with us in the comments below.
from HubSpot Marketing Blog https://blog.hubspot.com/marketing/march-social-media-news
At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers.
We also believe in delighting our customers and giving them the tools they need to stand out in a crowd. Literally.
That’s why we’re thrilled to officially announce a program that’s been in development for some time, the HubSpot Guerrilla Marketing program.
Guerrilla marketing is a creative and cost-effective approach to reaching your audience. On-location activations help brands grow brand awareness through shareable moments and word of mouth — by making a bold, clever statement.
Our new program will offer end-to-end guerrilla marketing services, including:
- Market Research and Brand Analysis
- Creative Services
- Site Production
- Street Team Management
- Measurement and Reporting
Be sure to tune in to HubSpot’s Facebook Live at 11:30 am EST, where we’ll be showcasing some of our beta customer guerrilla marketing campaigns, discussing the program rollout and meeting the members of our new team.
The HubSpot Guerrilla Marketing program will be led by HubSpot newcomer, Lisa Rajako, a creative agency veteran often recognized for her previous Cannes Lions award-winning work on for a global CPG brand across Europe. And her work with industrial-grade, exploding ketchup packets for the release of horror film, Saw XXVI? The stuff of marketing legend.
from HubSpot Marketing Blog https://blog.hubspot.com/marketing/introducing-hubspot-guerrilla-marketing
EU leaders REJECT Theresa May's demand for parallel talks Please retweet https://t.co/tEQzEVA3Ut pic.twitter.com/8VN9Thcisd — Will Corry (@slievemore) March 31, 2017
from TheMarketingblog http://www.themarketingblog.co.uk/2017/03/eu-leaders-reject-theresa-mays-demand-for-parallel-talks/?utm_source=rss&utm_medium=rss&utm_campaign=eu-leaders-reject-theresa-mays-demand-for-parallel-talks
One day, Einstein has to speak at an important science conference. On the way there, he tells his driver that looks a bit like him: “I’m sick of all these conferences. I always say the same things over and over!” The driver agrees: “You’re right. As your driver, I attended all of them, and even [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/03/laughter-spot-im-sick-of-all-these-conferences-i-always-say-the-same-things-over-and-over/?utm_source=rss&utm_medium=rss&utm_campaign=laughter-spot-im-sick-of-all-these-conferences-i-always-say-the-same-things-over-and-over
Posted by randfish
Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, Minimum Viable SEO. So if you only have a few minutes in a month, in a week to do some SEO, and I know many of you are professional SEOs, but you work with lots of folks, like content creators, clients, web developers, who have very, very limited time, what I want to try and do is provide a path for you of “do this if you have no other time in the week to do your SEO.”
So let’s say here’s my calendar. It’s February, so 28 days. Start of the month, you have an hour to give me, sometime in the first week of the month. It doesn’t have to be, but that’s a great way to go. At the start of each week, I’m going to ask for 10 minutes just to do a little bit of planning, and then each time you publish content, a very, very small amount of time, just 3 minutes.
I know it sounds hard to believe, but you can get a fair amount of solid SEO work. Especially if you’re in an industry that is not hyper-competitive or if you’re going after the right kinds of keywords, that aren’t super competitive, you can really make a difference. If you’re building up a lot of content over months and years, just following this simple protocol can really take your SEO to the next level.
Start of the month: 1 hour
So, all right, let’s say we’re at the start of our month. We have our hour. I want you to do one of two things, and this is going to be based on if you’re technical SEO, meaning if your website is using WordPress and it’s pretty much nicely crawlable, maybe you’ve signed up for Google Search Console, you don’t see a lot of errors, there’s not a lot of issues, you haven’t created a bunch of technical data on your website in the past, great, fine, then you’re going to be focused on keywords and content. A keyword to content map, which is something we’ve discussed here on Whiteboard Friday — I’d urge you to check that video out if you haven’t yet — but I’m going to make an MVP version, a very, very small version that can help a little bit.
Keyword → content map MVP
Create a spreadsheet with valuable keywords…
That spreadsheet, I just want a spreadsheet with a few things in it, three things really. The most valuable keywords, so just the most valuable keywords that you know you’re targeting or that you care about right now for your business. You think that people are searching for these keywords. Maybe you’ve done a little bit of keyword research. It could be for free, through Google’s AdWords tool, or you could pay for something like Keyword Explorer for Moz, but, really, just 50 to 100 keywords in there.
…current rank and SERP features…
I want the current rank and whatever SERP features appear. You could even trim this down to just your current ranking and the top search SERP feature, so if it has a featured snippet, or if it has videos, or if it shows maps or news, whatever that is, tweets.
…and the URL targeting it (or a note to create content).
Then I want the URL that’s targeting it. Or if you have no URL targeting it yet, you haven’t yet created a piece of content that targets this keyword, put a little, “Okay, that’s a ‘needs to be created.’ I need this before I can start targeting this keyword and trying to rank for it.”
You’re going to update this weekly. You can do that totally manually. Fifty keywords, you can look them up in an hour. You can check the rankings. You can see where you’re going. That’s fine. It’s a little bit of a pain in the butt, but it can totally be done. Or you could use a tool, Moz Pro, Ahrefs, SEMRush, Searchmetrics. There are all sorts of tools out there that’ll track rankings and show you which features appear and whether your URLs are in there or not.
Okay, this is our keyword to content map. If you have that hour, but you know you have technical issues on the site, I’m going to urge you, before you focus on keywords and content, to make sure your technical SEO, your crawl is set. That means, step one, just a basic, simple crawl analysis. So for free, you can use Google Search Console. It will show you, most of the time with relative accuracy, big important errors like 404s and 500s and things that Google thought we’re duplicate content and that kind of stuff.
If you want to pay, you can get a little bit more advanced features and some better filters and sorting and more frequency and those kinds of things. Moz Pro is fine for that. Screaming Frog is good, OnPage.org. All of these are popular in the SEO field.
Crawl/technical SEO review
Step two, you don’t need to worry about every single crawl issue. I just want you to worry about the most severe, most important ones with your one hour. Those are things like 404s and 500s, which can really cause a lot of problems, duplicate content, where you potentially need to use a rel=canonical or a 301 redirect, broken links, where you just go in and fix the broken link to something that’s not broken, missing or bad titles, title elements that are particularly long or include misspellings or that just don’t exist, bad, very bad to have a page on the web with no title, and thin content or no crawlable content. Those are really the worst of the bunch. There’s a number more that you could take care of. But if you only have that limited time, take care of this. If you’ve already done this, then we can move on here.
Every time you publish a piece of content: 3 minutes
Finally, last thing, but not the least, every time you publish a piece of content, I’m going to ask for just three minutes of your time, and that is going to be around this minimum viable pre-publish checklist.
The minimum viable pre-publish checklist
So does the content have a keyword target? Yes, no, maybe? If it doesn’t, you’re going to need to go and refer over to your keyword content list and make sure that it does. So if you’re publishing something, I’m assuming you’re not publishing a tremendous amount of content, but a little bit. Make sure everyone has a keyword target. Make sure, if you can, that it’s targeting two to three additional keywords, related keywords. So let’s say I’m going after something like Faberge eggs. I probably also want to target Carl Faberge, or I want to target Faberge eggs museums, or I want to target Faberge eggs replicas, so these other terms and phrases that people are likely searching for that could have the same or similar keyword intent, that could live on the same page, that kind of thing.
Is that keyword in the title, the main one you’re targeting? Do you have a compelling meta description? Is your content doing a good job of truly answering the searchers’ queries? So if they’ve searched for this thing, are you serving up the content they need?
Then, have you used related topics? You can get those from places like the MozBar or MarketMuse or SEO Zone or Moz Pro. Related topics are essentially the words and phrases that you should also be using in addition to your keyword to indicate to the search engines, “Hey, this is really about this topic.” We’ve seen some nice bumps from that.
You’re doing this every time you publish content. It only takes three minutes.
Start of the week: 10 minutes
And the last thing, at the start of the week, I’m also asking you for these 10 minutes to do one or two actions. I just want you to plan one or two actions at the start of the week to bump your SEO. It could include some publication stuff. But let’s assume you’re just doing these three minutes every time you do that.
Take a few actions to boost your SEO
Link outreach and targeting keywords with content
At the start of the week, the last thing you’re doing is just choosing one of these, maybe two. I don’t need more. I want you to do something like link outreach. Reach out to a couple of high-potential targets. Maybe you use like a LinkedIn or SecTool to figure out people who are linking to two of your competitors. Or reach out to partners, to friends, do some content contributions, just a little thing to get one or two links. Or maybe create some content that’s targeting a missed keyword. When you do that, of course, you go through your pre-publish checklist.
Upgrade ranking content
Maybe you are upgrading some content that’s already ranking, like number 5 through 20. That’s where there’s a lot of opportunity for a high-value keyword to get bumped up. You could just do little things, like make sure that it’s serving all of these items, try and get it a featured snippet, identify content that might be old, that needs a refresh, that’s not serving the searcher intent as well because the information in there is old.
Contribute off-site content
Or you could try contributing some offsite content. That could be to places like YouTube, maybe you’ve seen videos show up for something, guest posts, a forum where you contribute, answers some questions on Quora, contribute something to LinkedIn or Medium, just something to get your brand, your content, and hopefully a link out there to a different audience than what’s already coming to your site.
You do these things, right, you start the month with an hour. Every time you publish content, you put in 3 minutes, and at the start of the week, you put in 10 minutes to do a couple pieces of planning, this will take you a long way. Look, SEO professionals are going to do a lot more than this, for sure. But this can be a great start, a great way to get that SEO kicked off, to have a minimum viable SEO plan.
I look forward to your thoughts. And we’ll see you again next week for another edition of Whiteboard Friday. Take care.
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from The Moz Blog http://tracking.feedpress.it/link/9375/5598121