What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]

Color has a major impact on how we perceive the world around us. 

Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel — it can also play a massive role in our brand preferences and buying habits.  

But selecting the right colors for your company logo (or a client’s logo) can be tricky. You want the color scheme to attract your company’s target consumers and elicit positive emotions, but your own personal color preferences can easily get in the way. 

Just because blue is your absolute favorite color, it doesn’t mean your target persona feels the same way. You need to put yourself firmly in their shoes to find a color scheme that reflects their preferences, habits, and interests. 

How to Pick the Perfect Color for Your Logo

This quirky flowchart from the folks at 99designs can help you select the perfect colors for your next logo design project. Just imagine your brand is a person, and answer the questions below. The flowchart will lead you to a color combo that suits your brand’s personality and reflects the image you want to project to consumers. 


Image Credit: 99designs

What colors are your favorite brand’s logos? Let us know in the comments.

free-infographics-templates

from HubSpot Marketing Blog https://blog.hubspot.com/marketing/what-color-should-your-logo-be

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Author: London SEO Services

We have been providing SEO solutions to clients since the birth of the internet. Whilst our approaches have evolved over the years, our overall aim by no means has and thats making sure our users web pages rank on the first page of the search engines for suitable keywords at the same time only using ethical and long-lasting strategies. While many agencies think that they must resort to black hat SEO techniques to get success, we are able to get page one rankings for our clients even though continuously ensuring we follow practices that are not frowned upon by the the search engines. What happens if you decide to start black hat methods? Sure, you will get some early success, nevertheless, the search engines will quickly figure out what you are doing and you can face severe penalties including getting your site blocked with the search engine results totally. We work inside suggestions of main internet search engines such as Google, Yahoo and Bing! so that you never need to worry about receiving any penalties from the work we do on your behalf.

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