NewVoiceMedia unveils speech analytics solution as part of Summer ’17 release to unlock the hidden value in customer conversations

NewVoiceMedia announced its Summer ’17 release today which includes a new, powerful integrated speech analytics solution set to make organisations’ sales and service teams more successful. Working together with the latest platform enhancements ContactWorld will continue to optimise its customers’ contact centre management and operations, enabling them to efficiently deliver a more personal customer experience. [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/07/newvoicemedia-unveils-speech-analytics-solution-as-part-of-summer-%e2%80%9917-release-to-unlock-the-hidden-value-in-customer-conversations/?utm_source=rss&utm_medium=rss&utm_campaign=newvoicemedia-unveils-speech-analytics-solution-as-part-of-summer-%25e2%2580%259917-release-to-unlock-the-hidden-value-in-customer-conversations

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18 Hidden Snapchat Hacks & Features You’ll Wish You Knew About Sooner

Snapchat, the one-to-one messaging app with more than 160 million daily active users, has earned a reputation for fast growth and innovation.

But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are buried so deep in the app that a lot of people don’t even know they exist. In July 2017, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.

For example, did you know that you can use Snapchat to make a live video call? Or that you can add emojis to your Snapchat videos — and make it so they move and scale with specific objects? What about the trick where you can save data by turning the app on to “travel mode”?New Call-to-action

There are a whole lot of cool things you can do with Snapchat that you may not have known about. But before we jump into them, it’s important that you know the basics. For more on how to use the platform — as well as a look at how HubSpot uses Snapchat marketingcheck out this post.

Already have the basics down? Read on for some more advanced tips and features.

Note: Before getting started, make sure you’re operating on the latest version of Snapchat. At the time of posting, the latest version is 10.12.5.0.

18 Hidden Snapchat Hacks & Features

1) Use Snapchat for voice and video calls.

One of the biggest changes Snapchat made during an update in March 2016 was the addition of a voice and video chat feature. There are two ways you can use voice and video chats: By sending 10-second recordings (of your voice or a video of you), or by “calling” them to start a live voice or video chat lasting any amount of time.

The voice and video call functionality is located within Snapchat’s chat feature, so you’ll need to open up a chat conversation with someone to begin. If you’ve updated your Snapchat app, you’ll see the phone icon and a video icon below the chat box.

snapchat-live-voice-video-call-1.png

To leave a 10-second voice or video message, hold down on the voice or video call icon and it will begin recording immediately. When you release the button by picking your finger up from the screen, the recording will stop and send immediately with no do-overs. In other words, make sure you’re ready to record and send the voice or video message before you begin.

To start a live voice or video call, just tap the voice or video call icon and it’ll begin ringing the other person immediately. If they don’t answer within a few seconds, you’ll see a pop-up notification asking you if you’d like to send a voice or video message instead. These voice and video messages are identical to the 10-second voice and video messages described above.

Here’s a GIF showing what it looks like to live video call another user:

snapchat-video-call-example.gif

Also, remember that there’s no forewarning once you tap or hold down on one of the icons — it’ll start ringing or recording right away. (I learned this the hard way when I tapped the video icon accidentally.) Otherwise, it’s a very intuitive and easy-to-use functionality.

2) Identify any song playing around you.

If you’ve yet to download Shazam, the music recognition app, Snapchat’s got you covered. That’s right, you can Shazam songs in the Snapchat app.

When you want to identify a song playing around you, just hold your finger down on the camera screen. After a few seconds, a Shazam window will pop up with the song’s name and artist. From there, you can snap your Shazamed song to your friends and even add the artist as a Snapchat friend.

giphy-67.gif

3) Search for stories all over the world.

Hand-curating an entire community’s snap submissions for a big event’s story, like the Super Bowl, started overwhelming Snapchat. So they implemented machine learning to select only the most relevant submissions for these big events.

The other submissions didn’t go to waste, though. Their new technology curates them into entirely new community stories, which allows users to search for over one million stories on the app and experience an event like they’re actually there.

To watch these stories, just tap the search bar on the camera screen. You can watch the top stories of the day, filter stories by topic, and search for a certain event or location’s community story.

giphy copy.gif

4) Turn on two filters at once.

Can’t choose between giving your photo a blue hue and letting your friends know you’re going 0 mph? Thankfully, you don’t have to make that difficult decision. You can use both filters at the same time with a very simple trick.

To add a second filter to a photo, all you have to do is hold the screen with one finger and swipe left or right with another to find your second filter. (To add that first filter, just swipe your finger left or right over your photo to rotate among them until you settle on one.)

5) Add, resize, and rotate emojis and stickers to your photos.

If you’re looking to dress up your Snapchats outside of the text box, you can add an emoji (or five) and place them anywhere you want on your photo or video.

In addition to the emojis you’re probably familiar with, Snapchat added 200 new stickers in May 2016 that are similar to the stickers that are so popular in other messaging apps like Facebook Messenger. These new stickers are super cute — everything from cacti to snarky kittens to walruses celebrating Hump Day.

snapchat-stickers-1.png

To access the emojis and stickers, start by taking your photo in Snapchat. Then, tap on the folded paper icon on the top of your screen next to the “T” text icon. Scroll through the available stickers and emojis until you find the one you want. Tap on it to add it to your photo, and then use your finger to move it around.

You can use two fingers to rotate it or resize it by pinching and zooming. Add as many emojis and stickers as you’d like.

snapchat-add-emojis.gif

To delete a sticker or emoji, simply drag it to the trash icon, which appears when you hold your finger down on the emoji and move it around.

Another creative way to use emojis on Snapchat? Create your own filters using some of the more transparent emojis by enlarging them with your fingers until they cover the whole screen.

snapchat-emoji-filter.gif

6) “Pin” emojis to objects in your videos.

In addition to adding stationary emojis and stickers to your Snapchat videos, you can also “pin” — or attach — emojis and stickers to different objects in your video. This allows the emoji to automatically move, rotate, and scale with whatever object you pinned it to.

To “pin” an emoji or sticker to an object in a video, start by recording your video in Snapchat first. Then, tap on the folded paper icon on the top of your screen.

Scroll through the available emojis and stickers until you find the one you want. Tap on it to add it to your photo, and then use your finger to move it, and hold it in one place above an object to “pin” it to that object. 

snapchat-moving-emoji-video.gif

7) Make your videos go in fast-forward, slow motion, or rewind.

Snapchat recently added features for videos allowing users to make them go in fast forward, slow motion, or rewind. These features work just like a filter, so to access them, record the video first and then swipe sideways to find them.

Here’s how they work:

  • Snail icon = slow motion
  • Rabbit = fast-forward
  • Backward-facing arrows = rewind

snapchat-video-filters.png

Image Credit: TechCrunch

8) Draw in black or white.

You may have noticed that the color palette in Snapchat’s drawing tool doesn’t offer black and white — but that doesn’t mean that you can’t access both of those colors. All it takes is a few quick finger maneuvers.

To access the available colors, you’re used to holding your finger down on the color palette and dragging it up or down. But to access black and white, you’ll need to drag it toward the upper left corner of your screen (black) or the bottom right corner of your screen (white).

Snapchat-5.png

9) Change the color, size, and orientation of your text.

Think you’re limited to white text? Turns out you can actually change the color of your text to whatever you want, including black (see previous tip).

To change the color of your text, start by taking your photo or video, type your message, and then tap the “T” icon at the top of your screen to make the text larger and open up the color palette. Drag your finger along the palette to change the text color. Finally, tap the “T” icon twice to remove the shadowed background.

To change the orientation and/or size of the text, use two fingers to rotate it or resize it by pinching and zooming. You can move the text around to wherever you want on the screen simply by holding your finger on the text and moving it around.

snapchat-change-text-color-1.png

snapchat-change-text-orientation.png

10) Make your text fit neatly in one line.

If you’re anything like me and hate when your text awkwardly goes just over one line, rest assured: You can actually resize your text so it fits neatly into a single line (or however many you’d like).

To resize your text, tap the “T” icon at the top of your screen, then tap on the text to get into text editing mode. Next, use two fingers to pinch-and-zoom to resize it while it still spans the width of your screen.

snapchat-fit-text-into-one-line-1.gif

11) Turn on “travel mode” to save data.

When I first started using Snapchat on a regular basis, I noticed right away that it was draining my battery faster than any of my other social media apps. Thankfully, Snapchat actually has a built-in feature to help conserve your data, in the form of “travel mode.”

When you set your Snapchat app to travel mode, snaps and stories won’t download automatically. Instead, you can choose when you want to load a snap or a story. It can also help reduce video lagging while you’re recording videos using the app.

To turn your Snapchat app to travel mode, go to settings, which you can access by opening Snapchat, tapping the ghost icon in the top center of the screen, and then tapping the gear icon in the top right-hand corner of the screen.

snapchat-ghost-icon.jpg

snapchat-gear-icon-settings.jpg

Once you’re on the settings page, tap “Manage” under “Additional Services” and toggle “Travel Mode” on.

snapchat-travel-mode-1.png

12) Create your own geofilter on a desktop or the app.

In February 2016, Snapchat started letting anyone — whether you’re a business or an individual — create custom “on-demand geofilters.” On-demand geofilters are filters users can add when they take photos and videos from specific locations.

There are two different kinds of geofilters: a personal geofilter and a business geofilter.

  • A personal geofilter promotes a personal event or location like a birthday party, wedding, graduation party, and so on, and you can set them for up to 30 days. They can’t include marks, logos, branding, or businesses.
  • A business geofilter promotes a business or a brand, like for an upcoming sale, an ad for a certain location, or something along those lines. Business Geofilters need to meet Snapchat’s Business Guidelines.

snapchat-on-demand-geofilter-examples.png

Image Credit: Snapchat

To create them, you’ll need to upload an image with a transparent background (or use one of Snapchat’s premade templates), upload it to http://geofilters.snapchat.com, pick a date, time, and location for it, and submit it to Snapchat along with your payment. The Snapchat team promises to review submissions within one business day.

This feature is available in the U.S., U.K., Australia, Brazil, Canada, United Arab Emirates, and Saudi Arabia. You can learn more about how to use them on Snapchat’s website here.

If you’re a Snapchat user in the U.S., you can create on-demand geofilters in the app. Just go to your camera screen and tap the ghost icon in the top left corner. Then tap the settings icon in the top right corner and choose On-Demand filters.

You’ll be asked to select your geofilter’s theme, a premade template, its date and time, and its location. The price will depend on your geofence’s size.

13) Add music to your videos.

Here’s a small tip that can make a big difference in your Snapchat videos. After all, the folks at Snapchat claim that sound is a big part of what makes Snapchat videos so appealing. In June 2016, they claimed that two-thirds of Snapchat’s 10 billion daily video views are watched with the sound on.

Adding music can add a unique touch to your Snapchat videos, and it’s simple to do. All you have to do is play the song you want through your favorite music player app (like Spotify or iTunes), and then record the video on Snapchat while the song is playing. The video recorder on Snapchat will pick up the music and it’ll automatically become part of your video.

14) Turn the sound off in your videos.

If you don’t want sound in your video, it’s helpful to know that there is a way of turning it off. This might be best if you’re recording a video that has unnecessary, loud, or jarring noises that don’t add to the video in a way that you want them to.

To turn sound off on your video, first record your video like you would normally for a Snapchat video. Then, tap the microphone icon on the bottom left-hand side of your screen once so that the sound waves are replaced with an X.

Before:

snapchat-sound-on.jpg

After:

snapchat-sound-off.jpg

15) Save a Story as a video clip by downloading it.

Anyone might want to save a Snapchat Story to view later, but this is especially true if you’re working on Snapchat content for your business so you can show your team the Stories you’ve put together and view them later to see what styles worked well. You can save Stories by downloading them to your device. (From there, I’d recommend emailing it to yourself so you don’t accidentally lose it.)

To save an entire Story as a video clip, open up Snapchat and go to the “Stories” view, which you can do by swiping right from the default camera view. Your Story will appear at the top.

Next, tap the download button to save the entire story.

To save one Snap on your Story as a video clip, open up Snapchat and go to the “Stories” view, which you can do by swiping right from the default camera view. Your Story will appear at the top.

Then, tap on your Story and swipe up on the Snap you want and hit the download button at the top of the screen.

16) Delete single snaps from a Story.

If you’ve published a snap to your Story, you can still go back to it and delete it at any time — even if you’ve published other snaps after it.

To delete a snap form a Story, simply open up Snapchat and go to the “Stories” view, which you can do by swiping right from the default camera view. Your Story will appear at the top. Swipe up on the Snap you want to delete and hit the delete button.

delete-snap.gif

Image Credit: Snapchat

17) Record up to six 10-second videos in a row.

Recording only one 10-second snap at a time can produce some awkward transitions in your company’s snap story. But you can say goodbye to those ungraceful snap stories because you now can record six 10-second snaps in a row, which is basically like recording a minute long video

Just hold record for up to 60 seconds. There will be a seamless transition between each 10-second video.

You can even edit each individual video or delete the ones you don’t want to share. All your recorded videos will be at the bottom of your screen.

18) Add a link to your story.

Snapchat answered every marketer’s prayers by letting users link webpages into their stories. Marketers can now use their snap stories to spark interest in their content and, if their viewers swipe up, they can then seamlessly deliver a video or article to them.

To add a link to your story, just take a picture or video, tap the paperclip on the sidebar, and enter your URL. All shared links must follow Snapchat’s terms of service, community guidelines, and privacy policy.

giphy copy 2.gif

There you have it. We hope these tricks and features help you use Snapchat to connect with your friends, fans, and even customers in a way that’s low-cost, but highly personal and engaging.

Happy snapping!

Register for HubSpot's Free Inbound Marketing Course

 
Snapchat for Marketing Guide

from Marketing https://blog.hubspot.com/marketing/snapchat-hidden-features

Are you planning to run a promotion for the FIFA World Cup hosted by Russia? … PromoVeritas

With next year’s FIFA World Cup hosted by Russia gradually looming, are you planning to run a promotion in Russia and do you know the correct rules? Despite being the 21st tournament this is the first time in history that a World Cup is going to be located in Eastern Europe, therefore this it’s a [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/07/are-you-planning-to-run-a-promotion-for-the-fifa-world-cup-hosted-by-russia-promoveritas/?utm_source=rss&utm_medium=rss&utm_campaign=are-you-planning-to-run-a-promotion-for-the-fifa-world-cup-hosted-by-russia-promoveritas

Research : Video viewability figures published for first time

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to the latest quarterly benchmark report from ad verification company Meetrics. In the second quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 47% [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/07/research-video-viewability-figures-published-for-first-time/?utm_source=rss&utm_medium=rss&utm_campaign=research-video-viewability-figures-published-for-first-time

How We Booked Over 200 Meetings With a Single Email Send

Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing.

So when it came time for the Latin America Marketing team — or LatAm — to strategize an email marketing experiment, we wondered if there was a way to combine all three.

It started out simply enough — we wanted to find out if an email sent directly from a sales rep that included a link to book a meeting could convert better than one of our popular offers. But then we thought, “We can do better. Let’s kick the personalization up a notch.” 

And so, we did — and here’s what happened.

How a Single Email Send Led to 200+ Meetings Booked

The Hypothesis

Within our LatAm partner marketing efforts, our inbound funnel often involves directing prospective agency partners to the Spanish version of our Inbound Marketing Assessment (IMA). But when Semana Santa, the celebrated week before Easter in Latin America and Spain, was approaching, we knew that many of our email recipients would be taking several days off prior to the holiday.

That meant we’d have to alter the content and tone of our message. Since these recipients were likely days away from several consecutive days off, we didn’t want to ask them to complete an assessment. Sure, we needed to provide a call to action (CTA). Otherwise, what was the point of sending an email? But it had to be something that took this timing into account — something that still provided value, but acknowledged the upcoming holiday.

That created a foundation for our hypothesis:

By reaching out to people right before a major holiday in their region with messaging that is conversational and tailored, we will see a higher level of engagement in terms of meetings booked.”

The Experiment

The Objective

Our goal was to find out if an email from a sales representative that included a direct link to book a meeting with them would lead to more conversions than our traditional one — the email from a marketer with a CTA to complete the IMA form.

What We Did

To test our hypothesis, instead of directing the reader to our traditional IMA form, we included a link to book a meeting with a sales rep directly. But with the holiday coming up, the way we framed that option to book a meeting would have to be modified.

That allowed us to set some parameters for an A/B test, in which we created two different versions of the same email — one sent from Stefano Gasbarrino, who was a rep at the time, and one from Carlos Villalobos, the LatAm Partner Marketing Manager. Each version contained its own message accompanying a link to book a meeting with a rep:

  • Version 1: An email from Gasbarrino with the message, “Here’s my calendar — book time with me.”

Spanish email preview.png

  • Version 2: An email from Villalobos with the message, “If you want to learn more about the Program, I invite you to book time with my colleague, Stefano, whenever you’re back in the office. Here is his meetings link.”

Of course, the message had to have some additional context other than booking a meeting. So as an alternative to investing time in completing the IMA, we offered the recipient something “nice to read” at their leisure over the holiday — in this case, it was the Spanish version of our Partner Program Info Kit. This was included in both versions of the A/B test.

Partner Program InfoKit - Spanish.png

The Results

Truth time: The results surprised us a bit.

To start, Gasbarrino’s email showed an 8% higher open rate than the one from Villalobos. That could be due to a number of reasons — perhaps recipients were a bit too accustomed to seeing emails from Villalobos, and were intrigued by the new name in their inboxes.

But on the other hand, Villalobos’ email resulted in 10% more meetings booked. Those results suggest that, when people did open the email, they appreciated the more flexible language of this version.

We also wanted to test how an email send of this nature performed against our traditional one, too. So to measure the success of the “book a meeting” CTA vs. the “complete an IMA form” CTA, we also compared the average open and clickthrough rate (CTR) of our typical IMA email sends, versus those of the emails sent as part of this experiment.

Simply put, the email sends associated with this experiment performed noticeably better than our traditional IMA emails. In addition to a 15% higher open rate as well as a 7.2% higher CTR, the email sends containing links to book a meeting resulted in 40X the conversion rate of IMA form submissions from traditional emails. We booked 200 sales meetings from this one email!

Where Do We Go From Here?

Next Steps

While the experiment was generally a success, moving forward, we recommend putting guardrails in place prior to conducting tests like these. While we were thrilled to have over 200 meetings booked as a result of a single email send, that was far too many for a single rep to handle. A good problem to have, but Stefano was overwhelmed nonetheless.

In the future, we’ll use more finely-targeted segmentation when planning these email sends, and will assign a lead owner who can send “book a meeting” links on behalf of multiple representatives.

Our #1 Takeaway

Our biggest takeaway from this experiment, however, was its strong reminder to marketers not to lose sight of their audiences. It’s all too easy to forget that there is a human being on the other side of the screen — and overall, humans want quicker, more personalized solutions. Filling out a form requires them to wait to be contacted — booking a meeting, on the other hand, gets that person onto a rep’s calendar right away, at their convenience. Addressing that time sensitivity can make your audience feel valued and prioritized.

Moreover, the ability to book a meeting with a person who has a name, a face, and availability can humanize a brand much more than a form is capable of doing.

How have you used to email improve your conversion rates? Let us know about your best experiment in the comments — and hey, we might even feature it on our blog.

To learn more about the transactional email add-on, contact your CSM.

from Marketing https://blog.hubspot.com/marketing/meetings-booked-single-email

Do not miss this GDPR opportunity : Make sure you have your GDPR message walking up and down the minds of your prospects

GDPR : The best of the GDPR articles in a new bespoke newsletter from theMarketingblog. Make sure you have your GDPR message walking up and down the minds of your prospects. It’s a no brainer – call Will Corry on 01784 434 412 will@themarketingblog.co.uk now to book your first article in August 2017. That’s the first [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/07/do-not-miss-this-gdpr-opportunity-make-sure-you-have-your-gdpr-message-walking-up-and-down-the-minds-of-your-prospects/?utm_source=rss&utm_medium=rss&utm_campaign=do-not-miss-this-gdpr-opportunity-make-sure-you-have-your-gdpr-message-walking-up-and-down-the-minds-of-your-prospects

GDPR : This is a mock up – work in progress

This is a mock up – work in progress …This is a mock up – work in progress …This is a mock up – work in progress …This is a mock up – work in progress …This is a mock up – work in progress …This is a mock up – work in progress …This [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/07/gdpr-this-is-a-mock-up-work-in-progress/?utm_source=rss&utm_medium=rss&utm_campaign=gdpr-this-is-a-mock-up-work-in-progress