Calls for FA officials to resign as Aluko says treatment ‘bordered on blackmail’ https://t.co/qX2G83x7bR ..retweet pic.twitter.com/vpX6Y3WVDV — Will Corry (@slievemore) October 19, 2017
Hi. I’m Nick, and I’m new to the HubSpot Marketing Blog. But I’m not new to HubSpot.
I’ve been working at HubSpot for over a year now, and in that time, I’ve created more than 50 videos for HubSpot’s Facebook page.
And over the last year, we’ve grown our organic Facebook video views by nearly 250%. We used a lot of different content creation strategies to change our approach to Facebook videos, and knowing specifically what to track — and why — was a critical part of measuring our success and growth.
Enter Facebook Videos Insights: Facebook’s metrics panel that tells you anything and everything you’d want to know about how your videos are performing on the platform. In this post, I’ll take you through why you should be creating videos for Facebook (if you aren’t already), what the different metrics mean in Facebook Insights, and which five metrics are the most important to measure.
Why Use Facebook to Create Videos?
1) Bigger Audience
At more than two billion users, Facebook is used by almost one-third of the world’s population. That kind of audience isn’t anything to sneeze at, and you should take advantage by publishing video content on the platform.
What’s more, Facebook users spend more than 100 million hours per day watching videos on the platform — almost as much as Netflix. Facebook has a huge audience that’s engaged in video content consumption — so why wouldn’t you post videos on the platform?
2) The News Feed Algorithm
The algorithm that dictates what content is served up in users’ News Feed heavily favors video content — especially if it’s produced live, or if a lot of users are engaging with it (more on that later). Videos on Facebook are more likely to get surfaced to users unfamiliar with your content — thereby growing your audience and leading to more video views.
3) It’s Easy … ish
It’s easier than ever to create and publish video content on Facebook. You can start broadcasting using Facebook Live with the press of a button, and you can even record high-quality videos with a smartphone. With numerous free editing software options and a video camera in your pocket, there’s no reason to wait to start filming for Facebook.
11 Key Facebook Video Metrics to Understand
To access these metrics, navigate to the “Insights” tab on the Facebook Page you manage.
From this tab, scroll down to the “Videos” section on the left-hand side, and click on the video post you want to analyze.
1) Video Views
“Video views” represents the number of users who watched your video for three seconds (or more).
2) 10-Second Views
This metric is the number of users who watched your video for 10 seconds (or more). This number is typically smaller than the number of three-second video views, but ideally, the number is close — indicating that users started watching your video and stayed for at least seven more seconds to keep watching.
3) Minutes Viewed
“Minutes viewed” is the total amount of time users have spent watching your video (in aggregate).
4) Video Average Watch Time
This metric is the average amount of time each user spent watching your video. It’s calculated by dividing the total minutes viewed of your video by the number of video views.
5) Average Percent Watched
“Average percent watched” represents what percentage of your video the average user watched.
6) Audience Retention
“Audience retention” represents how well you’re able to maintain your video’s audience by visualizing where during your video viewers dropped off.
“Reach” represents how many users saw your video somewhere on Facebook — in other words, how many users your video reached.
8) View Rate
Your video’s view rate isn’t a metric provided by Facebook, but it’s a good number to calculate on your own. Divide the number of video views your video earned by the total reach. That will indicate how many users actually decided to watch your video, out of the number of users who saw it.
9) Volume On
This metric indicates how many users viewed your video with the volume turned on or muted. This number is particularly valuable because, as recently as last year, 85% of Facebook users watched videos without sound.
Last month, Facebook began auto-playing News Feed videos with sound, so we’ll be interested to see how this percentage evolves. Here at HubSpot, we’ve started creating videos that are volume-agnostic, or indicating with captions and graphics that the user should turn on the volume to get the full effect of the content.
10) Reactions, Comments & Shares
This engagement metric includes likes, reactions (like anger, sadness, and laughter), comments, and shares of your video. These are indicators that your video is resonating with — or at least provoking — your audience, and this engagement helps your video rank higher in the Facebook News Feed algorithm.
Clicks to Play
The “clicks to play” metric indicates the number of users who clicked on your video to watch it.
The “link clicks” metric indicates the number of users who clicked on the link in your Facebook video post.
The Best Facebook Insights to Measure
It doesn’t matter how many followers you have if they aren’t seeing your posts. And since Facebook switched to an algorithm-based News Feed, reach has become more important than ever.
Since Facebook started down-rating posts from brands and publishers in the News Feed, make sure you’re optimizing your organic reach by posting on Facebook no more than three times per day.
2) 10-Second Views
This metric is more meaningful than three-second views because a user could be scrolling, and not even really be watching. In fact, Facebook had a controversy with that earlier this year, when they were found to be inflating video view numbers using this metric.
3) View Rate
This metric represents how many people are watching your video relative to your total reach, and it tells you how relevant or catchy your topic is — or if it’s not resonating with your audience.
This is the ultimate engagement metric, and it’s another measure of relevancy. As a bonus, shares earn you more organic reach when you get free exposure to users’ friend circles.
5) Average Watch Time
This metric tells you how engaging your video is. What’s more, Facebook cares about this metric and provides greater organic reach for more engaging videos in the News Feed.
So, there you have it. Make sure you’re focused on the right metrics — and not just vanity metrics — when you publish your next video on Facebook so you can keep iterating on what works to better engage with your audience.
from Marketing https://blog.hubspot.com/marketing/facebook-insights
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Starting to notice some droopy shoulders around the office? Sounds like it’s time to plan a team outing.
Team outings are a great way to facilitate bonding with your team members, reduce employee stress, and give them the chance to get to know one another outside of the office.
And, you know, they’re really fun.
But how do you find ideas for a great team outing? Maybe you start with a Google search for “team outing ideas” and stumble upon an article that suggests “field trips” and “professional development activities.” Sounds like a starting point, but where’s the real excitement?
Next time you plan an outing for your team, cut the trust falls and get one of these ideas on the calendar instead.
Corporate Team-Building Activities, Games, and Exercises for Work
1) Scavenger Hunt
Find a beautiful day, break everyone out into groups, and have a scavenger hunt around the city. You can organize one yourself, or use an app like Stray Boots. Your team will feel nice and rejuvenated after some fresh air and fun challenges. Be sure to take plenty of silly pictures — you can even have a slideshow when everyone regroups at the end.
Here’s a culinary team-building activity that could end in dessert or disaster — in a fun way. Creating new dishes together requires creativity and will require everyone to put their team and leadership skills into action. Divide your team into smaller teams, pick a food category, and challenge each team to whip up something delicious. The category could be anything from ice cream, to salsa, to pizza.
One fun twist you could add? Pick a single ingredient that all teams must use, like maple syrup or Oreos. Or, have each team get creative with the shape of its food — you can make pizzas into almost any shape.
3) Improv Workshop
Comedy and improv events are fun, interactive experiences that’ll have your employees roaring with laughter while teaching them useful communication and soft skills, like focus and trust. Depending on your budget, you could do anything from simply playing improv games with your employees to bringing in professionals to run competitive, fast-paced activities.
4) Board Game Tournament
Here’s one way to spark your team members’ competitive sides without having to leave the office. Organize a team-wide board game tournament. Especially if your team is pretty big, it might be easiest to pick a single game, then have people sign up for specific time slots when they’re free to leave their desks and spend some time playing the game. Some great games with reasonable play times include Boggle, Jenga, or even games using good ol’ playing cards. Don’t forget to incentivize with prizes for first, second, and third place.
5) Professional Development Workshop
Want to encourage your employees to bond while providing them with an opportunity to learn and further their career? Offer a shared learning experience either at your office, or at an off-site workshop or conference. The activity could be specifically related to your employees’ jobs, or it could be something broader, like a negotiation or leadership skills workshop.
Company Outing Ideas
Giving time to support a good cause isn’t just good for the soul; it’s also a great way for your team members to bond. Place-based volunteering ideas include things like volunteering at a local soup kitchen, helping build a Habitat for Humanity house, or delivering gifts to children’s hospitals during the holidays. Skill-based volunteering is a cool way to stretch your employees’ expertise: It’s when your team volunteers its time and uses its professional skills — anything from marketing to app development to writing — to help a nonprofit.
7) Mystery Dinner
Mystery dinners are one of the most beloved traditions here at HubSpot. On a single night, you send a group of folks from different teams within your company to dinner somewhere in your city (or at someone’s house). The dinner is hosted by one of your company’s leaders and paid for by the company. These dinners allow random groups of people from the same company to spend an evening chock full of good food and conversation together.
What makes them a mystery dinner? The only thing participants should know about the dinner ahead of time is the date and time. Then, on the afternoon the dinner is supposed to take place, send each group an email with the name of the restaurant they’re going to and who they’ll be going with, so they can arrange transportation together.
Optional: Give every dinner host the name of a restaurant or bar to invite everyone to congregate at once the dinners are over.
8) Room Escape Games
Here’s a great bonding activity that requires leadership skills, teamwork, logic, and patience. Room escape games — Escape the Room, Puzzle Break, AdventureRooms, etc. — have become a wildly popular team-building exercise for groups around the globe.
Here’s how it works: A group of people gets “locked” in a room for one hour. During that one hour, they have to find hidden objects, solve puzzles, and figure out clues to locate the key that will set them free. And it’s not easy: Only 20% of players actually make it out before the hour is up.
Source: Escape the Room St. Louis
Nothing says “let’s work together” quite like trying not to end up in the water. Want to take advantage of the outdoors? Grab a paddle and head down to the closest river for a great spring or summer outing.
Many public rivers and ponds have boat houses where you can rent kayaks and canoes — and you can encourage folks to rent multi-person ones and pair up with people they don’t usually work with.
10) Trampoline Parks
Hey, who says trampolines are just for kids? Take your team to a trampoline park for some jumping fun and a chance to work off the day’s stress. Many cities have local places with trampoline activities — if you’re in the Boston area, check out Skyzone for trampoline dodgeball and basketball games.
11) Karaoke Night
What better way to get your employees to break out of their shells than to have them get up and sing some karaoke? You can even have a contest for best group karaoke performance. Bonus points if there are feather boas and cowboy hats involved. This works best for a more extroverted group, so if your team isn’t into strutting their stuff on stage, consider an idea on this list that caters more toward those personalities.
12) Something Touristy
Embrace your city! Pick a hot tourist destination and go as a team. You can even do a Segway tour. (Fanny packs: optional.) It’ll be fun to laugh at how silly it feels to be a tourist in your own city, and you might even learn something new.
13) Kart Racing
Nothing like a little competition to bond a group together. An adrenaline-pumping event like kart racing is a great way to get employees to interact with one another in a totally new and fun way. Just make sure everyone pays attention during the safety lecture.
14) Laser Tag
Another great way to get your adrenaline pumping? A good old game of laser tag. Not only is it great fun, it’s also an opportunity for employees to exercise their strategy and logic skills, as well as teamwork skills. Bonus: Determine teams ahead of time and have people dress up.
15) Painting Class
If you’re looking for a slightly more relaxing activity, take a group painting class. Paint Nite hosts painting classes by local artists at various bars throughout major cities for painting on canvases, wine glasses (like in the picture below), and so on. It’s a great way to let your team members unwind, catch up over some drinks, and express their creativity.
16) Cooking Class
In the mood for something a little more… culinary? Change up the usual outing to a bar or your local restaurant, and try a cooking class. Through a service such as Kitchensurfing, you can hire a professional chef to come cook a fancy meal for you in your home or office kitchen. Between the multiple courses prepared before your eyes, your team will have plenty of time to strike up a conversation and enjoy the delicious aromas.
17) Explore a New Place
Few things more fun than getting out of the city and exploring for a day. So, why not do it with your team?
For bigger events — maybe on a quarterly basis, when you have more budget to use for outings — charter a bus and take your team to a new place. You can all take a historical tour of the new place, grab lunch at a restaurant serving the town’s finest, or take in a local attraction together.
18) Sports Game
Round up the team and head out to a sports game. What a fantastic way to rev up team spirit while combining both competition and camaraderie.
Now you’re ready to show your team a great time while increasing their happiness and creating a great company culture. And hey, you might just be the “cool boss” now. How cool would that be?
Have you ever noticed that some URLs start with “http://” while others start with “https://”? Perhaps you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online.
But where’d that extra “s” come from, and what does it mean?
To put it simply, the extra “s” means your connection to that website is secure and encrypted any data you enter is safely shared with that website. The technology that powers that little “s” is called SSL, which stands for Secure Sockets Layer.
In this post, I’m going to break down what SSL is, an updated version of Google Chrome that will soon flag websites which are not secure, and how you can evaluate and get SSL.
What is SSL?
First, let’s start with a definition from SSL.com:
SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.”
Let’s break that down.
When you land on a website page that has a form, after that form is filled-in and you hit ‘submit’, the information you just entered can be intercepted by a hacker on an unsecure website.
This information could be anything from details on a bank transaction, to high-level information you enter to register for an offer. In hacker lingo, this “interception” is often referred to as a “man-in-the-middle attack.” The actual attack can happen in a number of ways, but one of the most common is this: A hacker places a small, undetected listening program on the server hosting a website. That program waits in the background until a visitor starts typing information on the website, and it will activate to start capturing the information and then send it back to the hacker. Scary stuff that is no longer just is sci-fi movies.
But when you visit a website that’s encrypted with SSL, your browser will form a connection with the webserver, look at the SSL certificate, and then bind together your browser and the server. This binding connection is secure so that no one besides you and the website you’re submitting the information to can see or access what you type into your browser.
This connection happens instantly, and in fact many suggest is now faster than connecting to an unsecure website. You simply have to visit a website with SSL, and voila: Your connection will automatically be secured.
Everything You Need to Know About Chrome 62 and SSL
Google is getting ready to release a new version of their popular Chrome browser, version 62, which will begin to indicate that a page is not secure if it contains a form, but does not have SSL-enabled. Chrome has approximately 47% browser market share, so when this update is rolled-out a significant number of websites will be affected almost immediately.
According to recent HubSpot Research, up to 85% of people will not continue browsing if a site is not secure. In January 2017, Google rolled out a similar update that only applied to sites collecting sensative information such as passwords or credit card numbers. With that in mind, users are now familiar with seeing this “not secure” warning, and per the research below will often leave a site because of it.
If you utilize incognito mode in your browser, Chrome will always indicate a page is not secure if it does not have a valid-SSL certificate installed. If you use Chrome outside of incognito mode then this “not secure” warning will only display when starting to enter information into a form.
Image credit: 9to5Google
This means that wherever you host content that contains a form, even if it’s just asking for an email address, you should enable SSL. Keep in mind that if you have content hosted in different platforms, it will be important to talk to each of them and ensure SSL is setup before this Google Chrome update is live. In reality, if it’s not cost prohibitive for you, it’s best to enable SSL across your entire website regardless if a form exists on the page because it can have SEO benefits that we’ll cover in the next section.
Is SSL good for SEO?
Yes. While the primary purpose of SSL is securing information between the visitor and your website, there are benefits for SEO as well. According to Google Webmaster Trends Analysts Zineb Ait Bahajji, SSL is now part of Google’s search ranking algorithm:
Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.”
In addition, Google has publicly stated that two websites which are otherwise equal in search results, if one has SSL enabled it may receive a slightly rank boost to outweigh the other. As a result, there is a clear SEO benefit to enabling-SSL on your website, and across all your content.
How can I tell if my website has SSL?
When you visit a website with SSL, there are a few distinct differences that display within the browser.
1) The URL says “https://” and not “http://”.
It looks like this:
2) You’ll see a little padlock icon in the URL bar.
It’ll show up either on the left- or right-hand side of the URL bar, depending on your browser. You can click on the padlock to read more information about the website and the company that provided the certificate.
3) The certificate is valid.
Even if a website has the “https://” and a padlock, the certificate could still be expired — meaning your connection wouldn’t be secure. In most cases, a site that displays as https will be secure, but if you encounter a site that asks for a lot of personal information it may be worth double-checking to be sure the certificate is valid.
To find out whether the certificate is valid in Chrome, go to view > Developer Tools. From there you will need to navigate to the security tab and you can see if the SSL certificate is valid, or expired. If you click the “View certificate” button you will be able to see more information about the SSL certificate and the specific date it’s valid through.
How can I get an SSL certificate for my website?
The first step is to determine what type of certificate you need. For example, if host content in multiple platforms (on separate domains/subdomains) it may mean that you need different SSL certificates.
For most, a standard SSL certificate will cover your content, but for companies in a regulated industry — such as finance, and insurance — it may be worth talking with I.T. because there are specific requirements within your industry that specify the type of SSL certificate you need.
The cost of SSL certificates vary, but you can get a free certificate or pay a few hundred dollars per month to obtain a custom certificate. On the free side — Let’s Encrypt offers certificates at no cost but I would strongly recommend that you have someone knowledgable about the DNS and technical setup of your website to help with this. These certificates will also expire every 90-days, so you’ll need to make sure they stay up to date.
Many other domain providers will sell SSL certificates that generally range from $50 to obtain a certificate for one domain, up to a few hundred dollars for multiple-domains. This process will be easier than using Let’s Encrypt, but does have a cost associated with the certificate.
(HubSpot customers: If you’re hosting content on HubSpot, SSL is available for free within this promotion. To find out more, contact your Customer Success Manager, or visit our SSL page.)
One of the other key considerations is the validity period of a certification. Most standard SSL certificates that you purchase are available for one to two years by default, but if you’re looking for longer-term options, then look into more advanced certificates that offer longer time periods.
WordPress Plugins To Help Install SSL
If you utilize WordPress to host your content and website, depending on your domain provider, you may need to obtain an SSL certificate and then install it. Here are a few plugins that can help you:
- Really Simple SSL. Purchasing your SSL certificate is just the first step. This plugin helps you install it across your all your WordPress content. There are premium versions available to help you install it across sites, and verify there are no warnings on your website. Premium versions run from $20 up to $145 for a full-service configuration and optimization of SSL.
- Insecure Content Fixer. Once you have an SSL certificate and it’s installed, your not quite done yet. If your website is built with any hard-coded references to “http”, such as an image file, then it will show a warning when trying to load that securely. This plugin can help you find and fix anything coded that way so your site displays properly, and securely for visitors.
- WP Force SSL. Ok, now that you’re done obtaining SSL, installing it, and fixing any errors, it’s time to make sure all your traffic sees the secure version of your site. This plugin will force all traffic to HTTPS so it only loads securely. I strongly recommend that you check for insecure content (also known as mixed content) before enabling this. Without checking for mixed content first your site may appear with warnings because of those insecure files.
(HubSpot customers: All files hosted within HubSpot File Manager are automatically encrypted with SSL, and in one-checkbox you can force all visitors to utilize the secure version of your site, no plugins required. To find out more, contact your Customer Success Manager, or visit our SSL page.)
from Marketing https://blog.hubspot.com/marketing/what-is-ssl