Take your Online Marketing & Analytics to the next level / Be aware, the Super Early Bird is ending on Friday 3rd June

Take your Online Marketing & Analytics to the next level! https://t.co/nAvQQlXpyI – please retweet pic.twitter.com/xbf0B3inlm — Will Corry (@slievemore) June 1, 2016

from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/take-your-online-marketing-analytics-to-the-next-level/?utm_source=rss&utm_medium=rss&utm_campaign=take-your-online-marketing-analytics-to-the-next-level

4 Ways Copywriting Can Boost Your E-commerce Conversion Rates

Posted by ksaleh

[Estimated read time: 8 minutes]

Your website’s copy is far more important than you realize.

Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your brand as bold, futuristic, quirky, or cute depends largely on your copy.

Web copy is also crucial for conveying product information. Your customers want to know how your product works and how it will change their lives.

Unfortunately, far too many e-commerce stores spend hours optimizing their website’s design and layout but completely skip over the copy.

The result? Poor conversion rates.

The relationship between copy and conversion rates

If you’re running an e-commerce store, a SaaS startup, or a marketing agency, the three of your biggest challenges are:

  1. Informing visitors about the store’s products and their unique features and benefits
  2. Evoking emotions that drive action and persuade the visitor
  3. Fostering a long-lasting relationship by emphasizing the brand’s values (and how they align with their customers’ values)

You’ll realize that you can meet all of these challenges through smart copywriting. In fact, it isn’t unusual for improving a website’s copy to increase its conversion rates by 2x, 3x, or even 4x.

For example:

There is a distinct, direct relationship between copy and conversion rates. Better copy, whether it’s on landing pages or product descriptions, leads to better conversion rates.

The obvious question is: how can you improve your e-commerce copy?

Here are four actionable tactics you can use right away to get better conversions.

1. Write for your target personas

Sketching out a target customer profile based on your brand’s personas will help you craft laser-targeted, high-converting copy.

Nearly all your customers will belong to one or more of these four persona types:

  • Logical persona: This persona type is logical, methodical, and detail-oriented. A customer with a logical persona will carefully scrutinize your offer before hitting the “Buy” button. He will also shop around for better deals. Roughly 40–45% of the audience falls into this category.
  • Impulsive persona: An impulsive persona type is spontaneous, risk-oriented, and optimistic. This persona is more prone to making quick decisions and will focus on the benefits when buying. Roughly 30–35% of the audience would be characterized as an impulsive persona.
  • Caring persona: A caring persona is concerned deeply about the well-being of others. This persona will consider your offer only when it helps others as well. Instead of looking at the product and its features, those having caring personas will also browse through your About Us page to see what kind of company you run. Roughly 15–20% of the population falls into this category.
  • Aggressive persona: An aggressive persona is rational and focused on self-improvement. This persona holds herself to a high standard of integrity and will expect the same from you. Roughly 5–7% of the population has this persona.

How to write for each customer persona

What kind of copy you’ll use for each persona will depend largely on what category the persona falls into. A logical persona type will respond very differently to your copy than an impulsive persona type.

Try following some of these guidelines for your persona-types:

Logical persona

  • Emphasize features
  • Include extensive details, especially of the technology behind your products
  • Avoid fluff and vague language

Example: Take a look at the product descriptions on Canada-Goose.com. This is a brand that sells expensive but high-quality outerwear for extreme cold weather conditions.

canada goose

Canada Goose customers care about the quality and construction of the clothes. The copy reflects this, focusing on features and underlying technology.

Impulsive persona

  • Focus on benefits
  • Use rich imagery and power words
  • Weave a story around your product

Example: Read the product descriptions on the J Peterman catalog. This brand sells the story behind each product.

j peterman

The details are sparse and the copy uses rich imagery and metaphors to appeal to its target audience.

Caring persona

  • Show how your products benefit others, both within product descriptions and on unique pages (About Us, mission statement, etc.).
  • Emphasize the environmental or social benefits of your products.

Example: On Patagonia.com, each product page has a separate section detailing the product’s supply chain. This is in line with Patagonia’s mission statement that promotes sustainable living and environmentally-friendly policies.

pantagonia

Aggressive persona

  • Focus on how the product will help the customer improve himself/herself
  • Emphasize the underlying technology, especially how it relates to performance improvements
  • Focus on your store or your brand’s heritage and history to establish credibility

Example: Most fitness brands fall under this category (see the copy for Keen, a brand of hiking footwear):

keen

The copy lists out the technology used in the shoe and tells the reader how it improves performance.

Ideally, you want to use copy that targets all of these personas on every page. If that’s not possible, you should at least try to figure out the dominant customer persona for each product or category, and use the appropriate copy.

2. Use power words and action words

Staggering. Smashing. Stunning.

These are all examples of power words — words that evoke strong emotions in your readers.

Power words are rarely used in everyday speech (recall the last time you used “staggering” or “sensational” in a casual conversation). This makes them stand out all the more when used in e-commerce copy.

Using power words is the easiest way to elevate your copy beyond the ordinary. A sprinkle of these words can turn boring product descriptions into emotion-generating copy that turns browsers into customers, customers into fans.

See how Firebox uses power words in its product descriptions:

power words

These simple words turn ordinary copy into something far more compelling.

So what are power words like?

Here’s a short list of power words that are particularly useful for e-commerce copywriting tasks.

Amazing

Audacious

Authentic

Backed

Best-Selling

Banned

Breathtaking

Crazy

Caution

Cheerful

Crush

Cheap

Certified

Censored

Controversial

Confession

Dumb

Defying

Delight

Dare

Discount

Exciting

Epic

Eye-opening

Explosive

Extra

Economical

Fortune

Free

Frenzy

Frugal

Forbidden

Faithful

Fearless

Flirt

Grateful

Greatest

Guaranteed

Hack

Happy

Hero

Hope

Hidden

Inexpensive

Incredible

Ironclad

Insider

Joy

Jaw-dropping

Jackpot

Jubilant

Looming

Legendary

Luxurious

Lifetime

Little-known

Magic

Mind-blowing

Miraculous

Massive

Marked-down

Money

Mystery

Naughty

No obligations

No questions asked

Official

Outlaw

Pluck

Provocative

Pummel

Passionate

Profit

Prize

Private

Proven

Protected

Priceless

Risk-free

Remarkable

Rich

Reduced

Researched

Refund

Reliable

Secret

Select

Secure

Savings

Skyrocket

Soaring

Surging

Smashing

Staggering

Stunning

Surprising

Tank

Targeted

Triumphant

Tantalizing

Thrilling

Tested

Unauthorized

Uplifting

Unconditional

Victory

Value

Verified

Whopping

Wonderful

Use action words

Power words evoke emotion, but they don’t drive readers to take action.

For that, you need to use action words in your copy.

These are simply words that describe an action: add, act, take, get, etc.

Let’s take another look at the Firebox product description page:

action words

Action words make your copy sound more energetic and active. They also subtly tell the reader to take some action.

You don’t have to use them excessively. Just pepper them in whenever you want to hammer in a feature/benefit or get your readers to take some action.

Here’s a list of some action words you can use in many different types of copywriting tasks:

Add

Act

Buy

Break

Bite

Begin

Collect

Catch

Call

Create

Choose

Drink

Drive

Draw

Eat

Exude

Feel

Find

Fly

Grow

Go

Give

Guard

Hold

Hurry

Jump

Know

Kick

Love

Listen

Locate

Make

Measure

Multiply

Mix

Print

Prepare

Play

Pull

Push

Read

Run

Ride

Ring

Shout

Sell

Shake

Study

See

Speak

Say

Take

Think

Text

Try

Taste

Tell

Test

Understand

3. Use the right formatting

Your website visitors don’t read your pages.

They scan.

According to eye-tracking studies conducted by Nielsen, people scan e-commerce pages in an F-shaped pattern:

F-shaped pattern

That is, they first look to the left column, then to the right, then drag their eyes down the page.

This means that users won’t read your copy — however remarkable it may be — unless it’s formatted correctly.

Follow these guidelines for improved e-commerce copy formatting:

  • Follow an information hierarchy. The most important content should go in the first couple of paragraphs. Less important information should be further down the page.

    Take a look at this product page on NewEgg.com. It lists the most important things about the product, including availability, seller name and key features, at the top of the page:

40AzIyB.png

  • Follow a two-column layout, with the product image on the left and critical product details on the right. People are already used to this convention and will naturally look at the image on the left first, followed by the text on the right.

    Overstock.com uses this layout on its product pages:

QK3skzN.png

  • Use bullet points for the text to the right of the image (i.e., the most important content). You can use paragraphs for longer product descriptions.

    For example, Amazon mentions each product’s top features in the form of a bullet list at the top of the page:

ek2W5SR.png

  • Use information-rich headers to organize the content (such as key features and sizing information). Users will scan these to find what they’re looking for as they scroll down the page.

    NewEgg organizes this information in separate tabs:

3HpWENg.png

BestBuy’s product pages follow a similar structure, but with even better content organization:

Uh2t8AB.png

  • Use keywords in your copy. Users will quickly scan your copy to figure out details about your product. Adding keywords such as size and price will help them scan your page faster.

    Great examples of this can be found on Target’s product pages, including this one:

0OMpymc.png

Keep these tips in mind when you write your copy. Otherwise, you just might end up creating impeccable content that no one reads.

4. Don’t forget unique pages

Your homepage, About Us page, mission statement, and the like comprise your site’s unique pages.

Unlike product or category pages (which usually follow a template), each of these pages has distinct content, copy, and design.

Optimizing the copy on your unique pages can have a noticeable impact on conversion rates. For one, these pages help customers understand you and your brand. If you can describe your brand in a way that resonates with your target customers, you’ll be able to sell more products at better prices.

Tell a story through your unique pages

When writing copy for unique pages, the standard rules apply: Use power words and evocative imagery.

At the same time, you also want to make sure that your copy weaves a story about your brand.

ThinkGeek does the same by boldly stating its manifesto on its About page:

thinkgeek

Emphasize your brand’s history and values

Another way to use copywriting to improve brand perception is to share your brand’s history and values on your unique pages.

For example, Patagonia.com has a separate page for its mission statement:

pantagonia-mission-statement

Tell your brand’s story

Your brand is more than just a collection of products. There are real people with real stories behind the business who come together to create all your amazing products.

Highlighting these on a separate “Our Story” page is a great idea.

For example, take a look at how Saddleback Leather does it:

6UZUOx4.png

Whatever tactic you use to emphasize your brand’s history and its values, the copy on these pages should reflect your brand.

Key takeaways

Copywriting and conversion rate are inherently related. Good web copy is closely correlated with good conversion rates. Using power words, appropriate formatting, and persona-targeted copywriting can help you drastically improve the copy of your e-commerce website and, by proxy, its conversion rates.

Has your brand made a commitment to enhancing conversion rates with effective copywriting?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/3493735

Banned : Jack Wills for ‘sexually inappropriate’ ad

A Jack Wills ad showing various male and female models drinking in their underwear and posing on a bed has been banned by the ad regulator for being overtly sexualised and “inappropriate” for younger teenagers. Catalogue mailout banned for featuring ‘inappropriate’ images of models drinking and on a bed The ad, which was included in [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/banned-jack-wills-for-%e2%80%98sexually-inappropriate%e2%80%99-ad/?utm_source=rss&utm_medium=rss&utm_campaign=banned-jack-wills-for-%25e2%2580%2598sexually-inappropriate%25e2%2580%2599-ad

IgnitionOne appoints Limelight to boost positioning in UK market

  Specialist B2B PR and communications agency, Limelight has been appointed by industry leading, marketing technology provider, IgnitionOne to raise the profile of its digital marketing suite within the UK market and educate marketers on score-powered performance. With a global footprint of over 450 employees in 17 offices, across 10 countries, IgnitionOne is one of [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/ignitionone-appoints-limelight-to-boost-positioning-in-uk-market/?utm_source=rss&utm_medium=rss&utm_campaign=ignitionone-appoints-limelight-to-boost-positioning-in-uk-market

Fantastic Copywriting Examples: 13 Companies With Truly Creative Copywriters

inkbooks-376375-edited

You all know the Old Spice guy, right?

The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it.

And do you know who is behind all of that marketing collateral?

Copywriters. The ability to find the exact right words to tell your company’s story isn’t an easy feat, and it’s even harder to do so consistently. Download our free guide to copywriting here to learn how to be a better copywriter yourself. 

So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copywriting, and if you’re looking, maybe get some inspiration for your own brand, too.

13 Brands That Are Skilled at Writing Copy 

1) UrbanDaddy

UrbanDaddy has mastered the art of getting me to open emails. And when I click into them, they don’t disappoint. 

This is the copy from an email they sent me with the subject line, “Fun.”:

urbandaddyemail

There are a couple things in this email that caught my eye.

First of all, there’s no long preamble. The writers get straight to the point — a wise choice for something as simple as a rubber band gun lest the reader feel cheated reading sentence after sentence for something so common.

Secondly, take a look at the purposeful sentence structure. This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like:

Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online.”

Keep reading, and you see a conversational tone that mildly mocks the silliness of the product, but also loops the reader in on something kinda fun.

And then, of course, they close with badgers. And how can you go wrong with badgers?

Best of all, UrbanDaddy’s unique tone is found in every single piece of copy they publish — from emails, to homepage copy, even to their editorial policy:

urbandaddyeditorialpolicy

This company clearly knows its audience, which jokes to crack, and has kept it consistent across all their assets.

2) Moosejaw

Not many brands are brave enough to touch the actual products they’re selling with unconventional copy … but Moosejaw isn’t afraid to have a little fun. 

The outdoor apparel outlet store uses humor as a way to sell their products without being overly forward about it. By appealing to people’s emotions, they’re more engaging and memorable.

Here are a few examples:

moosejaw-hedgehog-fastpack.png

moosejaw-out-dry-backpack.png

Same goes for the call-to-action buttons that show up when you hover your mouse over a product photo — like this one, which reads, “Look This Cool.”

moosejaw-look-this-cool.png

Does their brand voice carry over to the product descriptions, you ask? See for yourself:

moosejaw-maverick-mandy.png

moosejaw-tent.png

If you think the brilliant copy stops at their homepage, think again. They extend it to their return policy, too. Here, they do a great job of not sacrificing clarity for humor. Their copywriters successfully made people laugh while still being helpful.

moosejaw-return-policy.png

3) First Round Capital

While a sign of great copywriting is making people smile, another is making people feel understood. The copywriters at First Round do a phenomenal job at letting the value of their offerings for their customers sell themselves.

For example, they hold over 80 events every year connecting their community together. Instead of just explaining that they have events and then listing them out, they begin that section of their website with a simple statement that hits close to home with many entrepreneurs: “Starting a company is lonely.”

first-round-events.png

Using words like “imperfect,” “safety net,” and “vulnerable” encourages readers to let their guards down and feel understood by the brand and their community.

Plus, you’ve gotta love that last line about stick-on name tags. Those things get stuck in my hair.

4) Trello

Do you know what Trello is? If the answer is no, then behold the copywriting on their website. Their product description — like most of the copy on their site — is crystal clear:

trellohomepage

And then check out how clear this explainer content is:

Trello Basics

Some of the use case clarity can be attributed to how smart the product is, but I think copywriters deserve some credit for communicating it clearly, too. They call it like it is, which ultimately makes it really easy to grasp.

And I couldn’t write about the copywriting talent at Trello without including the microcopy on their log in page:

trello-login-ender-1.png  trello-login-dana-1.png

Each time you refresh the login page, you see a different, equally clever example email belonging to a fictional character, like Ender from Ender’s Game and Dana Scully from The X-Files — a great example of nostalgia marketing. This is a small detail, but nonetheless a reminder that there are real humans behind the website and product’s design. Delightful microcopy like this kinda feels like I just shared a private joke with someone at the company.

5) Velocity Partners

No post from me about excellent copywriting would be complete without mentioning the folks at Velocity Partners. A B2B marketing agency out of the U.K., we’ve featured co-founder Doug Kessler’s SlideShares (like this one on why marketers need to rise above the deluge of “crappy” content) time and again on this blog because he’s the master of word economy.

What is “word economy”? It’s taking care that every word you use is the right word. It means getting your point across concisely and not dwelling on the details when you don’t have to. In a world of shortening attention spans, this is the ultimate goal when communicating your message.

And since we’re talking about word economy, I’ll shut up and let you check out one of Kessler’s SlideShares for yourself:

Whereas SlideShares are typically mostly visual, Kessler’s is heavily focused on copy: The design stays constant, and only the text changes. But the copy is engaging and compelling enough for him to pull that off. Why? Because he uses simple words so his readers understand what he’s trying to say without any effort. He writes like he speaks, and it reads like a story, making it easy to flip through in SlideShare form.

The copy on Velocity Partners’ homepage stood out to me, too. Check out, for example, how humble they are when introducing their case studies:

Our_Work_Velocity_Partners.png

I also like how casual and honest they kept their email subscription call-to-action. The header is especially eye-catching — and it plays off of the popular SlideShare about crappy content we mentioned earlier.

velocity-partners-opt-in-form.png

In fact, Velocity Partners’ Harendra Kapur recently wrote a blog post on what goes in to great B2B writing — starting with this disclaimer, of course.

velocity-partners-blog-post.png

6) Intrepid Travel

The copywriters at Intrepid Travel, a Melbourne-based adventure travel company, are on this list because they understand where the intersection of interesting and informational lies.

I love seeing copy that is totally and utterly functional — that delivers critical information, but is so pleasant to read that you actually keep reading. Quite a feat on the internet these days.

Take a look at their company description, package names, and package descriptions below for some examples of this fantastically functional copywriting in action:

intrepid-travel-homepage-copywriting.png

intrepid-travel-latest-blog-posts.png

Of course, they do benefit from quite a lovely subject matter, but still — hats off you to, Intrepid Travel.

7) Cultivated Wit

The copywriters over at the “comedy company” Cultivated Wit do a great job of embracing their own brand of quirk throughout their site. They already have one of the best “About” pages in the game, but their delightful copy is spread throughout their site — sometimes in the most unexpected of places.

For example, take a look at the copy around contact information at the very bottom of their homepage:

cultivated-wit-contact-us.png

This section of the homepage is an afterthought at best for most companies. But for these folks, it was an opportunity to have a little fun.

They also have two, unique email subscription calls-to-action on different pages of their website. They’re very different, but both equally funny and delightful. Here’s one from the homepage:

cultivated-wit-homepage-copy.png

And one from the “About” page:

cultivated-wit-newsletter-cta.png

8) Cards Against Humanity

You may or may not be familiar with Cards Against Humanity, the self-declared “party game for horrible people.” It’s a card game — one that’s simultaneously entertaining and inappropriate. The copywriting on the cards themselves are guaranteed to make you laugh.

The brand voice is very distinctive, and can seem a little abrasive, and even a little offensive. But that’s their whole shtick: They’re not trying to appeal to everyone, and that’s perfectly okay. What they do do a great job of doing is appealing to their target audience.

One look at their FAQ page and you’ll see what I mean:

cards-against-humanity-dumb-questions.png

Here’s a sneak peek into some of the answers to these questions. You’ll see they make fun of both themselves and the reader — which is exactly what the card game is about.

cards-against-humanity-uk-edition.png

cards-against-humanity-ship-foreign.png

cards-against-humanity-questions.png

9) R/GA

With the exception or UrbanDaddy, I’ve been focusing a lot on site copy so far, so I wanted to check out some examples of excellent social media copywriting.

I know you all like to see some more B2B examples in here, too, so I surfaced one of the best examples of the holy grail: Twitter copy, from a B2B company, that’s funny. Behold, some recent highlights from the R/GA Twitter account:

10) innocent

Check out U.K.-based drink makers innocent, and you’ll see a language, style, and tone that matches their philosophy, product, and even their branding and design. It’s all just clean, straightforward, and simple. And believe it or not, simple is a really, really hard thing to nail in copywriting.

This stands out best on their “Things We Make” page. (Isn’t that page name even beautifully simple?)

innocent-smoothies.png

innocent-kids.png

This same straightforward-but-charming copywriting philosophy extends to their site navigation:

innocentnav

Their meta description is pretty awesome, too:

innocent-meta-description.png

And my personal favorite:

bananaphone

11) GymIt

I’ve always loved the copy at GymIt. In fact, I check their site and social profiles all the time to see if they’ve freshened anything up. Luckily, they’re no one-trick pony. They continue to keep their site fresh with captivating copy.

Here are some of my favorites, all of which hit on the pain points of gym-goers that they try to solve — and actually do solve with their customer-friendly policies.

gymit1

I can vouch for that one. I know how much of a hassle it is to move far away from your gym — and how refreshing it must be to be able to walk in and just … quit.

All of this rolls up to their philosophy, espoused eloquently on their “About” page, that gyms should just be about working out:

gymit-description.png

Talk about having an understanding of their core audience. The copy both in its value proposition and across its marketing materials reflects a deep understanding of their customers.

And how did their copywriters choose to make sure everyone knew what this new gym franchise was about if they didn’t read that “About” page? This tagline:

gymittagline

Doesn’t get much clearer than that.

12) ModCloth

ModCloth is a brand that has always had an excellent grasp of their buyer persona, and it comes through in their pun-filled copywriting. All of their products are silly plays on words — check out this screen grab of some of their new arrivals, for example:

modcloth-new-arrivals.png

Dive into their product description copy, and it’s equally joyous, evocative, and clever — just like their customers. Often, it’ll also tell the story of what you’ll do while wearing their items:

modcloth-product-description.png

After reading their descriptions, one can imagine what their life would be like if they owned this product. That’s Copywriting 101, but so few brands can actually pull it off like the folks at ModCloth do.

13) Ann Handley

When it comes to building up your own personal brand, it can be easy to get a little too self-promotional. That’s where the copywriting on your site can make a big difference.

On Ann Handley’s personal website, she added bits of microcopy that shows that, despite her many accomplishments (like being a best-selling author and award-winning speaker), she still doesn’t take herself too seriously.

Check out her email subscription call-to-action, for example:

ann-handley-subscribe-cta.png

What other brands have great copywriters? Share with us in the comments.

Editor’s Note: This post was originally published in July 2012 and has been updated for freshness, accuracy, and comprehensiveness.

free guide: how to be a better copywriter

 
free guide: how to be a better copywriter

from HubSpot Marketing Blog http://blog.hubspot.com/blog/tabid/6307/bid/33441/10-Companies-That-Totally-Nail-Copywriting.aspx

4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]

scale-content.jpeg

It’s all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn’t all that great.

How can you scale your content marketing while keeping up with the evolving standards for quality? Well, we’d be doing you a disservice if we told you it was going to be easy. The truth is, you’ll likely run into a handful of challenges. 

To learn more about some of the common mistakes marketers make when scaling their content, check out the infographic below from the folks at CopyPress. You’ll learn everything from when outsourcing can be beneficial for your team, to why more traffic doesn’t necessarily mean more leads.

pitfalls-of-scaling-content-infographic.jpg

  learn how to build an inbound marketing team

from HubSpot Marketing Blog http://blog.hubspot.com/marketing/scaling-content-mistakes

11 Useful Photoshop Tutorials That’ll Help You Work Faster

Photoshop-Tutorials-to-Speed-Up-Work.jpg

There’s no doubt that Photoshop is an incredibly powerful tool for marketers. Photoshop has thousands of features, tools, settings, and shortcuts that have drastically changed and shaped graphic design and photo editing over the last few decades.

With the sophistication of today’s design capabilities, however, comes the hassle of learning and staying up-to-date on Photoshop’s features.

Whether you’re a Photoshop wiz, a self-taught intermediate designer, or someone just starting out, there will always be more tricks and hacks to learn.

Luckily, we’ve compiled a list of 11 video tutorials for Photoshoppers at various levels to speed up your workflow. Some videos are better suited for beginners, while other videos are tailored towards people with more experience. So take a look, find the tutorials that are best suited for you, and use them to learn some helpful new tips and tricks.

11 Useful Photoshop Tutorials That’ll Speed Up Your Workflow

1) 10 Things Beginner’s Want to Know How to Do (Adobe Photoshop)

Time: 46 min

Many of you likely recognize the value of Photoshop and other design software skills, but when it comes to self-teaching a new skill like Photoshop, it’s hard to know where to begin. Luckily, this 46-minute tutorial is a great way to get started.

Created by the Adobe Photoshop team, this tutorial feels more like a free webinar class: You have a friendly teacher who shows you the basics of how Photoshop works with Adobe Bridge, and then shows you ten basic techniques to get you going.

Tips in this video include removing blemishes in photos, working with Photoshop’s layers, cropping, editing image colors, removing parts of an image, and more.

2) Design Tools and Workflow Tips (Adobe Photoshop)

Time: 7 min

There’s no better teacher than the maker, right? This second tutorial, hosted on Adobe’s Helpx site, gives quick basic tips for a better workflow. If you’re a self-taught designer, I highly recommend this video for a simple brush up. 

The teacher starts out by taking you through quick grids and explaining how to maximize efficiency in your workspace. Then, he gives you helpful tips on placing elements (smart objects, linked files, etc.) and using clipping masks.

The best part of the tutorial is the way it quickly and visually touches on how Photoshop interacts with other Adobe products such as Typekit and Illustrator. The teacher quickly produces a magazine page on the screen by showing you different elements of Illustrator and Photoshop, making it easy to follow and easy to generate design ideas from.

[Watch the Video Here]

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3) Top 10 Photoshop Keyboard Shortcuts (Graphics Geeks)

Time: 3 min

Part of speeding up your process is simply knowing and using the multitude of keyboard shortcuts available for the Photoshop software. 

Luckily, Graphic Geeks put together this handy tutorial featuring their top 10 photo editing shortcuts in action. It covers toggling through layer blending modes, creating inverted masks, using clipping layers, transforming layers, resizing brushes, zooming in and out, previewing soft selections, duplicating layers, fading brush strokes, and sampling colors directly on the canvas.

Want even more tips and tricks? Check out this blog post for a list of 66 Photoshop keyboard shortcuts.

4) How to Use the Crop Tool (Lynda.com)

Time: 5 min

There are plenty of ways to crop images on Photoshop, and if you compare your cropping method to someone else’s, you might realize they do it differently than you do. Part of this is because Photoshop’s crop tools have changed throughout its different versions.

If you want to learn how to use the latest crop tool (as of Adobe CC) — which allows you to hide cropped pixels instead of permanently deleting them — this tutorial walks you through it.

This tutorial serves as part of a series by Lynda.com — an excellent resource for extended Photoshop lessons.

5) How to Use the Undo/Redo Tool, Steps, and History (Sterling Teaches)

Time: 5 min

If you’ve worked with Photoshop much at all, you’ve probably already realized that the undo/redo features don’t quite work the same way as they do in programs like Word, Illustrator, or InDesign. Instead, Photoshop’s undo/redo feature automatically sets to only undo one step. To go back through multiple steps, you have to use the history panel, and even the history panel is limited in the number of steps it remembers.

Photoshop is capable, however, of going back through older steps — it just doesn’t always seem like it at first. This tutorial walks you through how to use Photoshop’s undo/redo tools, and how to set up your history panel to remember more steps than it does automatically.

6) How to Use the Rotate View Tool (Creative Bloq) 

Time: 2 min

Ever been working on an image that you just wish you could flip upside down like you could a sheet of paper? If you didn’t know already, with Photoshop, you can!

This two-minute tool tutorial by Creative Bloq walks you through this simple tool and shows you how to use it practice.

Don’t forget to browse through other videos on Creative Bloq’s “Two-Minute Tool” series to quickly increase your capabilities with tools you may not have used previously! Creative Bloq keeps their tutorial videos clear, quick, and straight to the point so you don’t have to waste time searching for the information you want to know.

7) How to Sharpen Images (Kelvin Designs)

Time: 16 min

As a photo editing and graphic design tool, it makes sense that Photoshop has hundreds of ways to sharpen, edit, change, and manipulate the look and feel of images. But it also means you may not know the best way to edit an image while maintaining the best quality. 

This mid-length tutorial by Kelvin Designs takes you through the basics of sharpening images and why some ways are better than others. Your teacher will also give you tips on maintaining the quality of the images while explaining which tools work better for certain types of images.

As an added bonus, Kelvin Designs linked the source files used in the video for you to download and follow along on your own computer. If you’re more of a hands-on learner, this might be a great tutorial for you.

8) How to Use Step & Repeat Patterns (Photoshop Tutorials by Phlearn)

Time: 15 min

For many graphic designers, creating and using patterns is a fairly frequent task. While there are multiple ways to create patterns — one of which is by hand — Photoshop actually has a simplified trick for making pattern building much easier than measuring, copying, pasting, and repeating over and over again.

In this video, the teacher — Aaron Nace — takes you through the basics of building patterns. Nace has tons of tutorials for Photoshop and Lightroom, so make sure to check them out.

(Pro tip: This video has a pretty long introduction, so skip to 1:37 if you want to cut to the chase.)

9) How to Create and Batch an Action (Photoshop Tutorials by Phlearn)

Time: 8 min

Ever wish you could just record a series of steps in Photoshop and apply those steps to a bunch of different files? Like cropping images to a certain size or a building a customer filter to use on lots of images? As it turns out, with Photoshop’s Action tool, you can.

In the second Phlearn tutorial featured in this post, Nace how to batch edit photos using the Action tool. What I love about this tutorial is that he gives you ideas for other ways to use the Action tool even as he uses it primarily to set a custom filter for a group of wedding photos.

10) How to Create a Custom Brush (Larry Lourcey)

Time: 5 min

There are numerous times when designers have to place a watermark, logo, or some other standardized feature on images repeatedly throughout their work. While placing the image into the document as a layer works just fine, it’s helpful to have those features already loaded into your workspace.

That’s where creating custom brushes for things like logos and watermarks is a super handy way to speed up your workflow. In this tutorial, Larry Loucey from PhotoEducationOnline.com teaches you how to create custom brushes so you can load logos, watermarks, etc. into your workspace.

Doing this allows you to easily transform and place your logos/watermarks from your brushes panel onto your designs without having to search through your computer files each time.

11) How to Create and Use Masks (Tutvid)

Time: 3 min

Layer masks tend to play a big role in many graphic design processes. Essentially, a layer mask allows you to apply something — a color, shape, etc. — to a specific part of an image, rather than the entire thing.

In this speedy tutorial, Tutvid.com dives into not only what masking is, but how to do it quickly. He uses the example of a car to show how a mask can be used to manipulate the car’s color from red to green.

If you haven’t already given masking a try, definitely check out this tutorial. 

What other Photoshop skills do you want to learn? Share them with us below.

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from HubSpot Marketing Blog http://blog.hubspot.com/marketing/photoshop-tutorials-speed-up-workflow