How technology can guide your business through a crisis

In order to thrive in the digital world, it is vital that your business is using technology to its full advantage. Otherwise, you could end up wasting your time, money, and energy. You could also face being left behind by your industry peers. Understanding the benefits of using technology in your business, will help you [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/how-technology-can-guide-your-business-through-a-crisis/

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PRs and SEOs – Break down The Walls And Start Working Together

If you’re the director of marketing or the office manager I want you to do something for me. It will take just 5 minutes of your time and it will be well worth it.  Get two post-it notes and write on each one. “Tell me what you’re working on and your top three objectives.” Hand [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/prs-and-seos-break-down-the-walls-and-start-working-together/

bigdog launches ‘Prize Burst’ Facebook Live giveaway for Sky Bingo

Full-service, integrated advertising and marketing agency, bigdog, today announces plans for the next Sky Betting and Gaming Facebook Live prize giveaway. The activity, taking place today – Wednesday  13th December – marks the first time Sky Betting and Gaming has partnered with Amy Nickall – presenter, entertainment journalist, parenting author, children’s entertainer and interviewer. Amy [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/bigdog-launches-prize-burst-facebook-live-giveaway-for-sky-bingo/

Highly competitive but profitable niches you need to check out

We live in an era which is full of new possibilities, innovations, and awe-inspiring technological advancements. And a lot of all this has to do with the supreme power that the Internet has become today. People are using the Internet for all sorts of things, and “making money” tops them all. There are various ways [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/highly-competitive-but-profitable-niches-you-need-to-check-out/

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB Revealed – the degree to which online display ads drive sales of household brands

Unilever and Nestlé study reveals ROI of online ads Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/a-year-long-research-project-involving-unilever-nestle-i2c-nielsen-nectar-and-the-iab-revealed-the-degree-to-which-online-display-ads-drive-sales-of-household-brands/

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

Needl Analytics Releases Free Open Beta ‘Virtual Analyst’ Tool. … Delivering Actionable Business Insight from Google Analytics in Minutes Users of Google Analytics can sign up to a free trial at: https://needlanalytics.com In just a few weeks, 700 users including a FORTUNE 500 company and leading global advertising agency have become early beta clients of this [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/how-to-get-to-your-most-valuable-data-quickly-open-beta-virtual-analyst-tool/

Which group are most opposed to the use of emojis in brand marketing?

Whilst most Brits are happy to send emojis to friends and family, a new study shows less than half of GB consumers wouldn’t engage with a brand that uses them in its digital marketing Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/new-research-emojis-only-prompt-1-in-20-gb-consumers-to-engage-with-a-brand/