“Six of the most memorable airline PR blunders”

Latest United Airlines has racked up headlines after videos emerged recently of a passenger being dragged off an overbooked flight. The company’s response – including the chief executive saying the airline had to “re-accommodate” passengers hasn’t gone down well. United Airlines boss pledges support for staff over flight 3411 incident Of course, it’s not the [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/04/six-of-the-most-memorable-airline-pr-blunders-2/?utm_source=rss&utm_medium=rss&utm_campaign=six-of-the-most-memorable-airline-pr-blunders-2

Research : Here is a deep dive into the email marketing strategies of 100 influential global retailers.

Hitting the Mark : New Report Outlines the Best in the Email Marketing Industry British retailers John Lewis, Asda, and EasyJet named in the top five brands for email marketing and customer experience, with ASOS coming in first place overall Organisations are sending an average of four marketing emails per week, yet the majority are [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/04/research-here-is-a-deep-dive-into-the-email-marketing-strategies-of-100-influential-global-retailers/?utm_source=rss&utm_medium=rss&utm_campaign=research-here-is-a-deep-dive-into-the-email-marketing-strategies-of-100-influential-global-retailers

Laughter Spot : “If I do 200mph, will you take off your clothes?”

A man shows off his new sports car to his girlfriend. She was thrilled at the speed. “If I do 200mph, will you take off your clothes?” he asked. “Yes!” said his adventurous girlfriend. And as he gets up to 200, she peeled off all her clothes.Unable to keep his eyes on the road, the [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/04/laughter-spot-if-i-do-200mph-will-you-take-off-your-clothes/?utm_source=rss&utm_medium=rss&utm_campaign=laughter-spot-if-i-do-200mph-will-you-take-off-your-clothes

PR stunt : Samsung ad model interacts with commuters in real time stunt | PR Examples

Samsung ad model interacts with commuters in real time stunt | PR Examples https://t.co/SfeqQP17cP .. retweet please pic.twitter.com/VTaDHNmif0 — Will Corry (@slievemore) April 28, 2017

from TheMarketingblog http://www.themarketingblog.co.uk/2017/04/pr-stunt-samsung-ad-model-interacts-with-commuters-in-real-time-stunt-pr-examples/?utm_source=rss&utm_medium=rss&utm_campaign=pr-stunt-samsung-ad-model-interacts-with-commuters-in-real-time-stunt-pr-examples

Laughter Spot : “I’m writing you this letter to tell you that I’m leaving you for good”

Dear Husband: I’m writing you this letter to tell you that I’m leaving you for good. I’ve been a good woman to you for seven years and I have nothing to show for it. These last two weeks have been hell. Your boss called to tell me that you had quit your job today and [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/04/laughter-spot-im-writing-you-this-letter-to-tell-you-that-im-leaving-you-for-good/?utm_source=rss&utm_medium=rss&utm_campaign=laughter-spot-im-writing-you-this-letter-to-tell-you-that-im-leaving-you-for-good

PR : How bad PR can tarnish any brand … Hotcow Experiential Marketing

PR | Hotcow Experiential Marketing https://t.co/Bi56kaGqQf .. please retweet pic.twitter.com/hPO4Zc4cqH — Will Corry (@slievemore) April 28, 2017

from TheMarketingblog http://www.themarketingblog.co.uk/2017/04/pr-how-bad-pr-can-tarnish-any-brand-hotcow-experiential-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=pr-how-bad-pr-can-tarnish-any-brand-hotcow-experiential-marketing

Distilled consultant Jono Alderson talks about analytics – Search Elite

Distilled Consultant Jono Alderson talks about Analytics on the Search Elite https://t.co/NZxL5riwih.. retweet pic.twitter.com/dUkcb9Iy7h — Will Corry (@slievemore) April 27, 2017

from TheMarketingblog http://www.themarketingblog.co.uk/2017/04/distilled-consultant-jono-alderson-talks-about-analytics-search-elite/?utm_source=rss&utm_medium=rss&utm_campaign=distilled-consultant-jono-alderson-talks-about-analytics-search-elite